SimpliRoot Lead Capture connects your WordPress site to your
SimpliRoot account (
https://simpliroot.com). It captures leads from your contact forms and phone calls and forwards them to your project's CRM, together with the marketing attribution (UTM tags, ad-platform click-ids and referrer) needed to know which campaign produced each lead.
Capture happens
server-side, so it works even when the visitor declines cookies, blocks JavaScript or uses an ad-blocker, and without depending on Google Tag Manager.
What it does
- Form leads (Contact Form 7). When a form is submitted, the plugin sends the submitted fields, the page URL, and any consent (acceptance) checkboxes to your SimpliRoot CRM.
- Call tracking (DNI). Optionally loads SimpliRoot's dynamic-number-insertion script so phone calls are tied to the campaign that drove the visit.
- Full attribution. Recognizes UTM parameters, referrer, and 16 ad-platform click-ids automatically: Google (gclid/gbraid/wbraid), Microsoft, Meta, TikTok, LinkedIn, X, Pinterest, Reddit, Snapchat, Yandex, Taboola, Outbrain.
- Token-only setup. Paste your project token, pick what to track. A "Test connection" and "Send test lead" button confirm everything works.
Requirements
- A SimpliRoot account and a project token (free to obtain at https://simpliroot.com).
- For form capture: the Contact Form 7 plugin.
- Install and activate the plugin.
- In your WordPress admin, open the SimpliRoot menu.
- Paste your Project token (SimpliRoot → your project → Calls tab → Project token).
- Choose what to track: Form leads (requires Contact Form 7) and/or Call tracking.
- Click Save changes, then Test connection and Send test lead to confirm leads arrive in your CRM.
If you previously added the DNI tag through Google Tag Manager, remove it after enabling call tracking here to avoid loading it twice.