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Socialized

开发者 tessawatkinsllc
更新时间 2024年4月21日 05:57
捐献地址: 去捐款
WordPress版本: 6.5
版权: GPLv3 or higher
版权网址: 版权信息

标签

social media Google Analytics link tracking Custom Google Campaign acquisition reports

下载

3.0.3 3.0.4 4.0.0

详情介绍:

Socialized adds social media sharing buttons to your posts, pages, and custom post types that are automatically integrated with Google Analytics using campaign parameters. When a user shares your post using these buttons, they can share a vanity URL that is either automatically generated or customized by you and is specific to that button. When another user on social media then clicks on that shared link, the vanity URL redirects them to your page with analytics tracking automatically. By adding campaign parameters to the destination URLs, you can collect information about the overall efficacy of these campaigns, and also understand where the campaigns are more effective. For example, your “Summer Sale” campaign might be generating lots of revenue, but if you’re running the campaign on several social media platforms, you’ll want to know which of them is sending you the customers who generate the most revenue. Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective. The campaign parameters that are automatically added are sent to Google Analytics when a user clicks on one of the shared links, and the related data is available in the campaigns reports. Below is a list of the campaign parameters that are added and their possible values: Your permalink struture will not be affected. The randomly generated vanity URLs are automatically created when you save the post. Learn more about custom campaigns in Google.

安装:

There are three (3) ways to install my plugin: automatically, upload, or manually. Install Method 1: Automatic Installation Automatic installation is the easiest option as WordPress handles the file transfers itself and you don't need to leave your web browser.
  1. Log in to your WordPress dashboard.
  2. Navigate to Plugins > Add New.
  3. Where it says "Keyword" in a dropdown, change it to "Author"
  4. In the search form, type TessaWatkinsLLC (results may begin populating as you type but my plugins will only show when the full name is there)
  5. Once you've found my plugin in the search results that appear, click the Install Now button and wait for the installation process to complete.
  6. Once the installation process is completed, click the Activate button to activate my plugin.
  7. After this plugin is activated, see below for additional instructions for setup.
Install Method 2: Upload via WordPress Admin This method involves is a little more involved. You don't need to leave your web browser, but you'll need to download and then upload the files yourself.
  1. Download my plugin from WordPress.org; it will be in the form of a zip file.
  2. Log in to your WordPress dashboard.
  3. Navigate to Plugins > Add New.
  4. Click the Upload Plugin button at the top of the screen.
  5. Select the zip file from your local file system that was downloaded in step 1.
  6. Click the Install Now button and wait for the installation process to complete.
  7. Once the installation process is completed, click the Activate button to activate it.
  8. After this plugin is activated, see below for additional instructions for setup.
Install Method 3: Manual Installation This method is the most involved as it requires you to be familiar with the process of transferring files using an SFTP client.
  1. Download my plugin from WordPress.org; it will be in the form of a zip file.
  2. Unzip the contents; you should have a single folder named socialized.
  3. Connect to your WordPress server with your favorite SFTP client.
  4. Copy the folder from step 2 to the /wp-content/plugins/ folder in your WordPress directory. Once the folder and all of its files are there, installation is complete.
  5. Now log in to your WordPress dashboard.
  6. Navigate to Plugins > Installed Plugins. You should now see my plugin in your list.
  7. Click the Activate button under my plugin to activate it.
  8. After this plugin is installed and activated, see below for additional instructions for setup.
After Plugin Activation
  1. Navigate to Tools > Socialized to change any global settings to fit your needs.
  2. When creating new posts or editing existing ones, use the meta box to configure settings specific to that post.
  3. Publish your post to see the buttons on the page.

屏幕截图:

  • The Socialized plugin general meta box. You'll see this on edit post pages for posts, pages, and custom post types that you've set to allow in the settings.
  • The default appearance of the social media sharing buttons using images. There is no hover state.
  • The default appearance of the social media sharing buttons using Font Awesome. When active, focused, or hovering over a button, the icon animates to be rounded. E.g. the LinkedIn icon.
  • The default appearance of the social media sharing buttons as text. When active, focused, or hovering over a button, the icon animates the background and text colors to swap. E.g. the LinkedIn icon.
  • Acquisition report in Google Analytics identifies sources of traffic from the people that arrived by clicking on links shared by users on their respective platforms. Traditionally, when people share the default URL or permalink, this traffic goes untracked.

升级注意事项:

4.0.0 Code overhaul for better practices, performance, and usability!

常见问题:

What platforms are supported?

Facebook, X (formerly Twitter), LinkedIn, Pinterest, email, and copying to clipboard (for sites with SSL enabled) are supported.

Can I change the name of the campaign?

Yes! You can change the name of the campaign, or the value of utm_campaign, from the plugin settings page.

Can I change the vanity URL?

Yes! When a new post is created, a random string will be generated for that post, but you can edit it to be whatever you want. However, it will be suffixed with a dash and a character to recognize the platform and map it to the correct campaign parameters.

Does this affect my page's URL, permalink, or canonical URL?

No. This won't have any effect on your page's URL, permalink, permalink settings, or canonical URL. The vanity URL is simply another way of getting to your page but with the added Google campaign parameters automatically added. This plugin does not create any new pages, only redirects, so there won't be any duplicate content issues.

Does this affect my page's SEO or “page rank”?

It will not harm your page's SEO. Since the vanity URLs redirect using 301 permanent redirects, the “page rank” is transferred to your original page, preserving your SEO value.

Does this affect my domain authority?

Yes, but in a good way! Using a URL shortener service like bit.ly or TinyURL gets a miniscule amount of “domain authority” when pages are redirected through their domains since it is ultimately their URL that gets shared on other websites. You actually gain this bonus back when it is your domain that gets shared instead.

How does it choose an image to share on Pinterest?

If there is an image in the content of your article, it will find the first one and use that. Otherwise, it will fall back to using the featured image. If no image is associated with the article, then Pinterest will display all of the images found on the page, allowing the user to select which they want to use.

What icons do you have?

You can choose between lossless PNG images, Font Awesome 5 icons, or English text. The HTML is simple so you can easily change the appearance with CSS.

Is this compatible with the Yoast SEO plugin?

Yes! If you leave the "Campaign Term" blank in the metabox on your page, the utm_term value will default to your page's "focus keyphrase" in Yoast SEO's metabox.

更新日志:

4.0.0 Release Date: September 27, 2023 3.0.4 Release Date: July 21, 2023 3.0.3 Release Date: October 27, 2022 3.0.2 Release Date: September 26, 2022 3.0.1 Release Date: September 21, 2022 3.0.0 Release Date: September 21, 2022 2.0.4 Release Date: September 18, 2022 2.0.3 Release Date: June 23, 2022 2.0.2 Release Date: June 2, 2022 2.0.1 Release Date: May 13, 2022 2.0.0 Release Date: March 5, 2022 1.6.0 Release Date: January, 20, 2022 1.5.4 Release Date: September 26, 2021 1.5.3 Release Date: September 17, 2021 1.5.2 Release Date: September 9, 2021 1.5.1 Release Date: September 8, 2021 1.5.0 Release Date: September 7, 2021 1.4.3 Release Date: September 2, 2021 1.4.2 Release Date: September 15, 2020 1.4.1 Release Date: April 1, 2020 1.4.0 Release Date: March 28, 2020 1.3.7 Release Date: October 31, 2019 1.2.4 Release Date: August 8, 2019 1.2.3 Release Date: July 1, 2019 1.2.2 Release Date: June 18, 2019 1.2.1 Release Date: June 17, 2019 1.2.0 Release Date: June 4, 2019 1.0.1 Release Date: May 31, 2019 1.0.0 Release Date: May 30, 2019