Spectra Blocks – AI Website Builder for the Block Editor

An AI website builder built on the native WordPress Block Editor. You describe a page, Zip AI, our companion AI plugin, generates a first draft using Spectra blocks in the native editor, and you refine it from there.

Zip AI is a free companion plugin from ZipWP that powers the AI features in Spectra Blocks. You install and connect it from the AI area in the Spectra Blocks dashboard. It generates full pages, individual sections, rewrites existing content, and converts existing HTML pages into blocks you can edit afterward.

Not in the traditional sense. It doesn't replace the WordPress editor or add a separate builder interface. It works inside Gutenberg, adding a focused set of blocks with advanced design controls, a Container block for custom layouts, and AI-assisted generation.

It depends what you're optimizing for. If you want page-builder speed without adopting a separate editing framework, Spectra Blocks is a lighter, more native option. If you specifically need Elementor's ecosystem of templates and add-ons, that's a different trade-off.

No. Zip AI generates layouts from plain-language prompts, and the block editor is fully visual.

No. "Spectra Legacy" is the original plugin. Spectra Blocks is a new, separate plugin built for AI-first, composable page building. They have different WordPress.org listings.

There's no requirement to. Spectra Legacy stays maintained, so your existing site is fine as-is. For new projects, we recommend starting with Spectra Blocks since it's the actively developed, more future-proof version - unless your project depends on a specific block that only exists in Legacy, in which case Legacy is the better fit for that project.

No. Installing Spectra Blocks doesn't affect Spectra Legacy or any site currently using it. They're independent plugins.

Yes - and during a transition, most people do. Existing pages keep working on Spectra Legacy while you build new pages in Spectra Blocks. Each plugin only loads assets for the blocks a given page uses, so running both isn't a heavy performance tax. It's not meant to be a permanent setup, though: once a site no longer has any Legacy blocks on it, you can deactivate Spectra Legacy.

No. Your content lives in your WordPress database, and deactivating a plugin never erases it. Just keep in mind a block needs its plugin active to render and stay editable - so keep Spectra Legacy active for as long as any page still uses Legacy blocks.

Yes, the core plugin, all blocks, and all Extensions are free and don't require an account. AI features come from Zip AI, a separate free plugin, and require a ZipWP account with AI credits, including for Spectra Blocks Pro users.

Yes, Spectra Blocks is compatible with WooCommerce for building product pages, shop pages, and landing pages.

Spectra Blocks only loads the CSS a given page needs and is built directly on core WordPress block APIs, so overhead is minimal. Actual performance still depends on your host, theme, and overall setup.

Spectra Blocks works with any standards-compliant WordPress theme. It's tested closely with Astra, Spectra One, Kadence, GeneratePress, Blocksy, Neve, and Flatsome.

Yes, there's no restriction on using Spectra Blocks for client work.

No. Rebuilding a page's content doesn't change its URL, so your links and rankings stay intact. The output is cleaner, more semantic HTML, which is generally a plus for SEO - just keep your headings and URLs consistent as you go.

Nothing's been removed - Spectra Legacy still has them, and your existing Legacy pages keep working as long as it's active. In Spectra Blocks, layouts like testimonials or info boxes are built by combining the Container block with core blocks like Image, Heading, and Paragraph, or by starting from a ready-made pattern in the Design Library.

Please report security issues responsibly through our security disclosure process rather than posting them publicly. Details are available on the plugin's support page.