Lightweight A/B testing for WordPress without external analytics services. Test headlines and content variations directly on your site, track conversions, and compare results with a simple workflow inspired by Google Optimize.
Why use Spss12 A/B Lite Testing?
- Privacy-Friendly — Experiment data stays on your own server instead of being sent to a third-party SaaS platform.
- No External SaaS Requests — Runs directly inside WordPress without relying on third-party A/B testing platforms.
- Developer-Friendly & Extensible — Includes a robust native REST API
- Lightweight and WordPress-native — Designed specifically for WordPress. Works seamlessly with standard themes and plugins out of the box.
Features
- Experiments — Create and manage A/B tests with traffic distribution and goals.
- Two experiment types
- Content — Insert the shortcode
[ab_lite placement="your-placement-key"] where you want tested content. For a running experiment that matches that placement, the plugin picks a variant, records a view (when applicable), and outputs that variant’s body.
- Headline — On singular posts or pages (and similar), if a running headline experiment is tied to that post and type, the visible title is replaced with the assigned variant’s label for that session.
- Assignment — Each visitor gets a stable session identifier.
- Targeting — Target experiments by post type, URL, device, or user state.
- Goals and events — Goal types include views, clicks, conversions, and orders.
- Statistics — Track views, clicks, conversions, and experiment performance.
- Admin — An A/B Experiments screen in the WordPress admin is used to manage tests and view stats.
- REST API — Manage experiments programmatically through the WordPress REST API.
- Extensible — Includes WordPress hooks and filters for developers.