STINA Crystal LIFT

Features

• Seamless integration of the Deutsche Post TriggerDialog service
• Personalized advertising mail in print format (postcards, letters, etc.)
• Automatic campaign control
• High-quality production of addressed ad mailings
• Fast and reliable delivery

Crystal LIFT - A world of Dialogue The Crystal LIFT Suite combines proven and modern marketing methods in a particularly innovative and comprehensive way, incorporating different marketing channels. The focus of the entire solution is on automation, ease of use and the flexibility of realizable marketing scenarios. Based on any event inside your WooCommerce store, various marketing measures and campaigns can easily be initiated across systems. The current version of the Crystal LIFT plugin for WordPress offers seamless integration with Deutsche Post Triggerdialog. In addition to classic online marketing, the integration enables customer reach using physical offline channels without additional opt-in! Make more of your customer base, because wih a little effort it meets all the requirements for a successful print marketing campaign. Postcards or letters give the marketing campaigns a personal touch. The transmissions can be controlled automatically with the help of Crystal LIFT and Triggerdialog and are fully customized in terms of appearance and content, omnichannel-capable and can be combined with e-mail campaigns and other output channels. Print and online have never been more successful together. The possibility of integrating paper-based, fully addressed advertising mail into online marketing strategies creates completely new conditions for building long-term customer relationships. A postcard with an individual message, a voucher, an invitation or a product advertisement has been shown to have a significantly higher impact. The latest practical tests also show strong uplift effects. In e-commerce in particular, the new 2020 CMC study shows above-average conversion rates of up to 4.9 percent for print mailings.

Manual installation

1. Upload the plugin files to the /wp-content/plugins/stina-crystal-lift directory, or install the plugin through the WordPress Plugins page directly.
2. Activate the plugin through the Plugins page in WordPress.

Installation through WordPress

1. Open up your WordPress Dashboard and navigate to the Plugins page.
2. Click on Add new
3. In the search bar type "STINA Crystal LIFT"
4. Select this plugin and click on Install now

1.0.2 - 2020-12-01

• Update - WordPress 5.6 compatibility
• Update - WooCommerce 4.7 compatibility
• Add - Arbitrary text field to the variable mapping for Deutsche Post Trigger Dialog.
• Add - Required campaign variables for Deutsche Post Trigger Dialog.
• Tweak - Reworked the recipient selection for Ad-Hoc campaigns.
• Tweak - Visual improvements to the sidebar.
• Fix - Duplicate campaign.

1.0.1 - 2020-11-04

• Add - "Submitted" campaign status filter on the campaigns page.
• Tweak - Campaign triggers are now shown from the remote service.
• Tweak - Changed HTTP authentication towards the remote service to Basic.
• Fix - Loading component on the campaigns page.
• Fix - Advertisement widget properly displays no recipients if none are available.

1.0.0 - 21-09-2020

• Initial release.