Swirv

Share a link once, then change where it points — without resending anything. Swirv is a personal link manager for WordPress. Every link lives on your own domain (such as yoursite.com/swirv/download), and its destination is yours to change at any time. Send a link to 200 people today, swap its target tomorrow, and all 200 land in the new place — no third-party shortener, no resending, and never that "sorry, use this link instead" message. Passes: a private link for every recipient A Pass is a personalised version of a link — its own unguessable URL and a reference label (a supporter, a customer, a newsletter). Issue everyone their own Pass and they all inherit the parent link's target. Change the link once and every Pass follows. Emailed a track download to your supporters, then need to make a tweak? Edit the target once, and every one of them now gets the fix. What you can do

• Redirect links on your own domain, e.g. yoursite.com/swirv/download
• Re-point any link after it has been shared — no dead links, no resending
• Issue personalised Passes under any link, each with its own private URL
• Group links into Campaigns, with optional public campaign pages
• Track clicks with daily analytics charts — privacy-first, no visitor IPs stored
• Generate QR codes for any link or campaign
• Run Health Scans to catch dead, redirecting, or slow target URLs
• Import and export everything as JSON/ZIP for backups and migrations
• Optional prefixless links (yoursite.com/download), with clash-checking against existing pages

A companion plugin, Swirv Pro, adds advanced Pass controls — access limits, expiry, self-destruct — and more, for larger libraries and tighter workflows. Privacy-first by design Swirv keeps your link and click data on your own site. It never stores visitor IP addresses — a click records only a 2-letter country code — and Swirv URLs are served noindex, nofollow with a no-referrer policy. Detailed click tracking is optional and can be switched off entirely under Swirv → Settings → Data. Full disclosure of the minimal, opt-in external services Swirv can use is in the External services section below.

1. Upload the swirv folder to /wp-content/plugins/, or install Swirv from the WordPress plugin directory.
2. Activate the plugin through the Plugins screen in WordPress.
3. Open Swirv in the admin sidebar and create your first link.

Optional: open Swirv → Settings → General before sharing links if you want to change the URL prefix. The default is /swirv/your-link. Prefixless mode is also available, but changing the prefix after sharing links will break URLs already in use.

1.2.50

• Improved: clearer plugin description and screenshot captions on the WordPress.org listing.
• Docs: corrected QR-code references — QR codes are generated for links and campaigns.

1.2.49

• Fixed: opening an add or edit screen by direct URL now always returns you to the list view, including on hosts that have PHP output buffering turned off.

1.2.48

• New: Data retention - automatically delete click events older than a chosen number of days (Settings -> Analytics) so older analytics data clears down on its own over time.
• Improved: dead or not-yet-configured Swirv links now show a tidy branded "link not available" page instead of the theme's generic 404.
• Fixed: browser prefetch/prerender of a link no longer inflates its click count - speculative loads receive the redirect but are not counted, so a single visit registers a single click.
• Maintenance: Plugin URI now points to the dedicated Swirv (free) landing page, per WordPress.org listing guidelines.
• Hardening: internationalised remaining admin messages and tightened output escaping.
• Downloads: preserve non-ASCII (accented / Unicode) filenames on forced downloads via RFC 6266.
• Hardening: further input sanitisation and output escaping across admin screens.
• Hardening: the uninstall handler now blocks direct file access.