ToolMate Customer Insights

ToolMate Customer Insights gives WooCommerce store owners a first-party view of the journey behind carts and orders, directly inside WordPress. Instead of treating every technical session or empty cart record as a customer, Customer Insights separates meaningful shopping activity from low-signal noise and keeps the useful context visible: pages viewed, products explored, cart activity, source signals, campaign parameters and recovery opportunities. What you can see

• First-party visitor and customer journey tracking.
• Page, product, click, scroll and active-time context.
• WooCommerce cart capture and cart-state monitoring.
• Real Traffic View to separate credible carts from uncertain or technical records.
• Source, referrer and landing-page context.
• UTM parameters plus GCLID, GBRAID, WBRAID and FBCLID visibility when present.
• Individual journey views with pages, products and recorded activity.
• High-intent visitor indicators based on recorded first-party store behaviour.

Cart and recovery tools

• Abandoned-cart detection before a WooCommerce order exists.
• Abandoned-order recovery after checkout creates an unpaid order.
• Manual recovery sending from WordPress admin.
• Automatic cart and order recovery when explicitly enabled by an administrator.
• Four ready-made recovery email themes.
• Recovery email preview and test-email tools before automation is enabled.
• Optional recovery email open tracking, disabled by default.

Reporting and store diagnostics

• Daily funnel and traffic-quality diagnostics.
• Cart-quality diagnostics that keep technical noise out of headline metrics.
• CSV report export.
• Configurable data-retention periods.
• WordPress personal-data export and erasure integration.
• WooCommerce HPOS compatibility declaration.

Customer Insights Free is designed to be useful on its own. A separate Customer Insights Pro product may add deeper recovery automation, reporting and store controls, but the WordPress.org plugin does not require Pro to provide its core functionality. Product page: https://toolmatelabs.com/plugins/customer-insights/ Support: https://toolmatelabs.com/contact/#contact-form

2.0.1

• Initial public WordPress.org release after directory approval.
• Removed the unused Docs links from the plugin header and plugin action links.
• Updated ToolMate support links to the unified contact form.
• Fixed the remaining hard-coded Danish "I dag" label and standardised journey date headings to English source text.
• Prevented site-locale translations from mixing Danish or other locale-specific relative-time units into English journey screens.
• Kept the approved 2.0.0 privacy, consent, recovery and WooCommerce compatibility improvements intact.

2.0.0

• Consent enforcement prevents visitor IDs, journey events, checkout identity and server-side cart capture until statistics consent is present when consent protection is enabled.
• Restricted checkout identity capture to WooCommerce checkout fields instead of generic site-wide email and telephone inputs.
• Automatic abandoned-cart and abandoned-order emails are explicit opt-in settings and default to off.
• Cart-recovery email open tracking is optional and defaults to off.
• Removed the global WordPress mail content-type filter; Customer Insights sets HTML headers only on its own messages.
• Added WordPress privacy-policy suggested text plus expanded privacy documentation.
• Added an explicit delete-data-on-uninstall option, disabled by default.
• Declared WooCommerce HPOS compatibility and expanded translation-ready strings across core settings and recovery controls.