Trackful - Server-Side Conversion Tracking for WooCommerce

Yes. Trackful processes and delivers conversions from its servers, so an account is required. It is created automatically when you click "Connect to Trackful", and a free plan is available.

Yes. Click IDs are captured by the tracker on the page itself, so a landing page served from a full-page cache (WP Rocket, Cache Enabler, LiteSpeed, host caches) still records the click. After updating the plugin, clear your page cache so cached pages load the current tracker.

Yes, and with the classic checkout. The click, session and consent are recorded on the order in both.

Any banner that supports Google Consent Mode v2, without setup: Trackful reads the Consent Mode updates on the page. Axeptio, Didomi, Cookiebot, OneTrust, Complianz and the WP Consent API are also supported through their own APIs.

Call this from your banner's "consent given" callback: window.TrackfulConsent.update({ ad_storage: 'granted', analytics_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted' }); If the decision only exists on the server (a custom cookie, user meta), use the PHP filter: add_filter('trackful_consent_state', function (array $consent) { $consent['adUserData'] = 'GRANTED'; return $consent; });

Trackful follows your banner. If it declares a Consent Mode default (many set "denied" for European visitors), that default applies until the visitor answers, and the answer is then remembered on every later page. If there is no banner default, nothing is assumed: consent is "not specified", which means click IDs only and no personal data. "Denied" is stricter and stops Meta, TikTok, Pinterest, Snapchat and GA4 entirely. You choose Trackful's own default in the Trackful dashboard.

You can keep it while you compare numbers. Google Ads only removes duplicates within a single conversion action, so do not keep two purchase actions set as "Primary": the dashboard detects this and offers to keep only Trackful's action as primary. Once Trackful's conversions appear in Google Ads, you can remove the old tag.

No. The storefront tracker is a single lightweight first-party script, loaded in the footer, that sends events asynchronously. Purchases are sent from the server after the order is placed, so page load speed is not affected.

Client-side pixels (JavaScript) are blocked by ad-blockers, iOS 14+ ITP and browser privacy features, resulting in 30-40% data loss. Trackful uses server-side tracking to recover these lost conversions.

Order data (ID, value, currency, items), customer contact details used for matching (email, phone, name, address), click IDs, UTM parameters, the consent state, and the visitor's IP address and browser user agent. See the Privacy section below for how each is protected and how long it is kept.

The Trackful page in WordPress shows the live platforms and the last event received. In the dashboard, "Live Events" lists conversions as they arrive with the platforms each one reached, and the Google Ads page has a "Test Connection" button that validates your account and conversion action with Google.

Email support@trackful.io with your site URL.