Traffman connects your WordPress site(s) to a content traffic exchange network. Your site
displays a block containing content and links published by other member sites, and in
return your own content is shown on theirs. There are no campaigns, no bids and no
payments for placements – participation is accounted for in points.
The plugin adds a configurable block to your site. You choose where it appears –
sidebar, inside post content, or footer – and adjust its appearance to match your
theme. The block is rendered client-side via JavaScript, so no markup is added to the
server-rendered HTML of your pages. You can place up to four blocks on a page.
Only the posts you explicitly select are shared with the network. Nothing is sent
until you choose it.
Topic filtering lets you specify the content niches and languages you want to receive
content from, and a blacklist excludes words and site domains you never want to see.
A demo mode fills the blocks with sample content, so you can see how they look on the
page before your site joins the exchange.
Using the plugin requires a free Traffman account and API credentials, which you
connect in the plugin settings.
Features
- Block placement via the block editor, the site editor, visual builders, widgets, or shortcodes
- Appearance settings to match your theme
- Targeting by language and content niche, plus stop-word and site-domain blacklists
- Per-post control over what you share with the network
- Demo mode for previewing the block before the site joins the exchange
- Content, points and traffic statistics inside wp-admin
- Works with both standard WordPress installations and Multisite networks
External service
This plugin connects to the Traffman content exchange network, a third-party service
operated by Traffman. The plugin will not function without this connection.
The plugin sends the following data to the service:
- Your site URL and registered site identifier
- Your API credentials, for authentication
- The URL of the page currently being viewed, used to select relevant content
- The posts you have selected for the exchange
- Targeting settings you configure in the plugin
The service returns a set of content and links, which the plugin renders in the block.
The block itself is filled by a script loaded from the service. When a block is displayed
or a recommendation is clicked, the service records the event together with the visitor's
IP address, which it uses to count each visitor once and to detect artificial impressions
and clicks. Because that happens on your website, the service asks you to describe the
block in your own privacy notice and to obtain any consent your local law requires.
- Upload the
traffman plugin folder to /wp-content/plugins/, or install the plugin
through the WordPress plugins screen.
- Activate the plugin through the 'Plugins' screen in WordPress.
- Create a free account at traffman.com, then create a "Client" for the site
you are connecting. Each Client is issued an API Key and an API Secret.
- Open Traffman → Settings, go to the API tab and enter the API Key and API Secret.
After saving, verification of the client runs on its own and usually completes within
a few minutes; the Healthcheck tab shows where things stand.
- On the Common tab set the service status to Enabled, or to Demo for a dry run.
- Configure the targeting rules – language, topics, and the blacklist.
- On the Exchange content tab select which of your posts to share with the network. A
single post can also be added from its editor sidebar.
- Add the Traffman Content Block where you want content to appear. You can use the block
editor, the site editor, a visual builder, or the classic widget and shortcode
interfaces.
Step-by-step guides with screenshots are in the Help Center:
traffman.com/help/wordpress