UniPixel: Google Analytics and Meta Pixel Plugin with Server-side Sending (CAPI)

User-friendly approach to Facebook Conversion API tracking and Google Server-side Tagging for improved event sending, by-passing 3rd party cookie limitations. Eliminate Conversion API setup frustrations and send accurate, reliable events to drive smarter advertising decisions. Gets you instantly setup with Facebook Conversion API (Facebook CAPI / Meta CAPI) and Google server side tagging. Features:

• Easy setup of common WooCommerce events
• Setup your own custom events
• Handles "click" and "shown" triggers, for any event you can think of
• Sends events using client side and server side methods for extra reliability (recommended by the platforms)
• Comes with 'deduplication' support to match the same client side and server side events
• Testing logs to verify events being sent
• Clean interface and simple setup

Why Use UniPixel? UniPixel provides a structured and reliable approach to conversion tracking, offering easy integration with both the Facebook Conversion API and Google server-side tracking. By supporting server-side event reporting, UniPixel helps overcome challenges related to third-party cookie restrictions and browser privacy changes, ensuring more accurate and consistent event tracking.

1.11.1

• Added product name to Add To Cart and Checkout triggers for Google Analytics

1.11.0

• Bug fixes and event quality improvements for Google Analytics data sending. Some google events no being recognised because of missing "event_id". Introduction of "Enable Google DebugView" option in General Settings to support event feedback and testing in Google Analytics.

1.10.7

• Event quality updates and deduplication improvements, inlcuding more data sent for purchases.

1.10.6

• Initiate Checkout regularity updated

1.10.4

• Meta fbc matching improvement

1.10.3

• Update to timestamp being sent to Meta in fbc, using milliseconds now, to reduce Meta notification saying that timestamp in the future in some cases. This improves event matching quality in Meta.

1.10.1

• Fix for client_id not being sent in some cases for Google server-side sending, meaning that some woocommerce events were not being registered on Google.

1.10.0

• Improvements to Meta data-sending to address Meta's 'fbc' feedback warning, caused by differences in event_time being reported.
• Fixed currency value not being sent, fixed Cart Totals for Add To Cart events
• Changes to 'Session' handling (moved to using 'Transients', safer for WordPress).
• New feature in Admin to provide feedback, request features or report issues.
• New feature for Admin settings to turn on/off Logging tracking events in the Browser Console, to assist with debugging and setup.

1.9.3

• Fix for incorrect format of "fbc" value being sent in some instances to Meta.

1.9.2

• Fix for better consistency when sending 'fbc' to Meta, which helps with deduplication and increases conversion reporting

1.9.1

• Fix for Add to Cart event tracking for category "Add to Cart" buttons that use ajax

1.9.0

• IMPORTANT FIXES: Several fixes to address introduced bugs in 1.8.*, including re-factoring of WooCommerce server-side and client-side event sending. Addresses several issues identified in different WooCommerce versions where Add To Cart, Initiate Checkout and Purchases were not sending properly in some circumstances.

1.8.5

• Bug fix for Meta client side sending to improve event data consistency

1.8.4

• Bug fix causing error on non-woocommerce websites

1.8.2

• Updates to help text

1.8.1

• Bug fix for admin event updates creating duplicates in some scenarios

1.8.0

• New UX and easier setup for WooCommerce server side events, including improved event sending reliability.

1.7.1

• New diagnostics for better plugin performance and debugging.

1.7.0

• Admin UI improvements and additions, improved help text support and performance updates.

1.6.0

• Significant security and compatibility improvements. Upgrade for enhanced data handling and overall stability.

1.5.0

• Significant security and compatibility improvements. Upgrade for enhanced data handling and overall stability.

1.2.0

• Added Google Server side API integration.

1.1.1

• Initial release with Meta (Facebook) Conversion API integration.