Variation Swatches for WooCommerce replaces boring product dropdowns with beautiful, clickable color swatches, image swatches, and size/label buttons, giving your shoppers an instant, visual way to pick product variations without confusion.
Trusted by 200,000+ active WooCommerce stores, this is the variation swatches plugin built by the team behind Brainstorm Force, the creators of Astra, Spectra, and CartFlows, trusted by millions of WordPress sites worldwide.
Stop losing sales to clunky dropdown menus. When customers can see their options at a glance, color swatches, image thumbnails, size buttons, they make decisions faster, feel more confident, and complete their purchase. It takes just minutes to set up and requires zero coding.
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Why Your Store Needs Variation Swatches for WooCommerce
Most WooCommerce stores rely on plain dropdown menus to show product variations. But dropdowns are slow, hard to scan, and visually uninspiring, especially on mobile.
Variation Swatches for WooCommerce solves this instantly by converting every variation dropdown into a sleek, clickable swatch your customers will love.
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More conversions: Visual product options are faster to scan and easier to act on than dropdowns
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Better mobile shopping: Touch-friendly swatches work beautifully on phones and tablets
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Zero code required: Set up color swatches, image swatches, and size buttons from your admin panel in minutes
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Lightweight performance: Built for speed; won't slow down your store or conflict with your theme
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Fully customizable: Control swatch shape, size, spacing, border, and tooltip display globally or per-product
Key Features
Color Swatches for WooCommerce
Replace color dropdown attributes with visual color swatches. Shoppers can see every available color option at a glance, no selecting blindly from a list. Supports solid colors, dual-color swatches, and custom hex values.
Image Swatches for WooCommerce
Upload custom images for each variation attribute, perfect for showcasing fabric textures, material finishes, print patterns, or any variation that's better shown than described. When a customer hovers or selects an image swatch, the product image updates instantly.
Size & Label Swatches (Button Swatches)
Convert size dropdowns and text attributes into clean, clickable button swatches. Display sizes like S / M / L / XL as buttons customers can tap, far faster than opening a dropdown menu. Ideal for fashion, apparel, and any store with multiple size variants.
Auto-Convert Dropdowns to Swatches
The plugin automatically detects all variation dropdown fields and converts them to swatches based on your global settings, no manual setup per product required. Configure once, apply everywhere.
Global & Per-Product Swatch Control
Set default swatch styles for each attribute type globally across your entire store. Need different styling for one specific product? Override global settings per product with ease, giving you full flexibility without extra complexity.
Tooltips for Every Swatch
Enable hover tooltips on color swatches and image swatches so customers always know exactly what they're selecting. Tooltips can display the attribute name, a thumbnail image, or both, reducing confusion and return rates.
Out-of-Stock Swatch Handling
Control how out-of-stock variation swatches are displayed: blur them, cross them out, or hide them entirely. Prevent customers from selecting unavailable options and reduce frustration at the cart stage.
Shop Page & Archive Page Swatches
Display color swatches and image swatches directly on your WooCommerce shop page, category pages, and archive pages, not just on single product pages. Customers can select product variations straight from the catalog, speeding up the path to purchase.
Swatch Shape & Size Customization
Choose between square and rounded swatch shapes. Control swatch dimensions, border width, border color, and spacing, all without writing any CSS. Match the swatch style exactly to your store's branding.
Who Can Benefit from Variation Swatches for WooCommerce
Clothing & Fashion Stores
Show available colors and sizes as visual swatches instead of dropdowns. Make it easy for shoppers to find their size and pick their color, reducing hesitation and lowering return rates.
Handmade & Artisan Product Sellers
Showcase unique textures, patterns, and materials with image swatches. Let your craftsmanship speak visually, no plain text dropdown can do what a swatch thumbnail can.
Home Decor & Furniture Retailers
Display material options, finish choices, and fabric swatches as image thumbnails. Help customers visualize their purchase before they commit.
Electronics & Tech Stores
Use label swatches to present storage capacity, color options, and configuration variants as clean, clickable buttons. Simplify complex variation selections.
Any WooCommerce Store with Variable Products
If your store sells products with more than one variation, color, size, material, style, flavor, variation swatches will make the buying experience cleaner, faster, and more professional.
✅ Works Great With Your Favorite Themes
Variation Swatches for WooCommerce is compatible with all well-coded WooCommerce themes, including:
- Astra
- Spectra One
- Blocksy
- Kadence
- GeneratePress
- OceanWP
- Hello Elementor
- Storefront
- Flatsome
- Bricks Builder
- Hestia
- Neve
- Divi
- Avada
- And many more
🔌 Works Great With Your Favorite Plugins
Variation Swatches for WooCommerce integrates seamlessly with:
- CartFlows: Pair visual variation swatches with CartFlows' optimized checkout funnels for a complete high-conversion WooCommerce experience
- Modern Cart: Display variation swatches alongside Modern Cart's slide-out cart for a seamless, visual shopping experience from product selection to checkout
- Cart Abandonment Recovery for WooCommerce: Recover lost sales while giving shoppers the best possible variation selection experience
- Power Coupons: Combine variation swatches with Power Coupons to offer targeted discounts on specific product variations and drive more conversions
- Spectra: Build stunning product pages with Spectra blocks alongside visual swatches
- Elementor: Design custom product layouts with Elementor and display swatches natively
- Beaver Builder: Fully compatible with Beaver Builder page layouts
- Bricks Builder: Works seamlessly within Bricks Builder templates
- Gutenberg: Compatible with the native WordPress block editor
- Oxygen Builder: Tested and supported with Oxygen Builder
- OttoKit: Automate your WooCommerce workflows alongside variation swatches
- WooCommerce Subscriptions: Supports variable subscription products
- WooCommerce Product Add-ons: Compatible with product add-on configurations
- TutorLMS, LifterLMS, LearnDash, LearnPress: Supported for course-related variable products
- MemberPress: Compatible with variable membership products
- WPML & Polylang: Multilingual ready; swatch attributes translate correctly
🔒 Privacy & GDPR Compliance
Variation Swatches for WooCommerce does not collect, store, or transmit any personal data from your visitors or customers. The plugin is fully GDPR compliant and adds no tracking or analytics to your store.
1.0.13 – THURSDAY, 24th APRIL 2025
- New - Introduced a CartFlows info page to help users discover checkout optimization features.
- Improvement - Added filters cfvsw_is_required_screen_for_swatch_types and cfvsw_available_attributes for better customization.
- Fix - Swatches were not displaying for variation products when included in a bundled product.
1.0.12 – THURSDAY, 21st NOVEMBER 2024
- Fix - Fixed the conflict with 'WooCommerce Load More Products' plugin & disabled attributes of variations products.
- Fix - Fixed the conflict with Astra theme 'Swap image on hover" feature not working when swatches are disabled from shop/archive pages
1.0.11 – MONDAY, 7th OCTOBER 2024
- Fix - Resolved the issue where the variation swatch selection did not function properly when jQuery Migrate was disabled in Bricks Builder.
- Fix - Resolved the issue where the "Out-of-Stock Disable" feature did not work correctly with pagination.
1.0.10 – THURSDAY, 15th AUGUST 2024
- Improvement: Updated the WooCommerce HPOS Compatibility.
1.0.9 – WEDNESDAY, 14th AUGUST 2024
- Fix - Resolved the issue of "Swipe images on hover" feature was not working when using the Astra theme.
- Fix - Removed error messages related to undefined variables that were appearing on the frontend.
- Fix - Updated the codebase to better handle both array and non-array values.
1.0.8 – THURSDAY, 28th MARCH 2024
- New: Introduced the border width option for the swatch. You can now set a custom border width to your swatches.
1.0.7 – WEDNESDAY, 22nd FEBRUARY 2023
- Improvement - Refactored some code to harden the security of the plugin.
1.0.6 – WEDNESDAY, 14th DECEMBER 2022
- Improvement - Added support for the taxonomy page.
- Improvement - Added support to populate swatches on ajax calls.
- Fixed - Wrong images were appearing on the swatches selection.
- Fixed - Plugin conflict with WP-Persian plugin.
- Fixed - Unable to save custom attribute data with the Cyrillic alphabet.
1.0.5 – TUESDAY, 18th OCTOBER 2022
- Fixed - Compatibility issues with WP Sheet Editor – Taxonomy Terms Pro.
- Fixed - Fatal error with Astra theme.
- Fixed - Variation price disappears on shop page.
1.0.4 – WEDNESDAY, 7th SEPTEMBER 2022
- Improvement - Supports WooCommerce shortcodes.
- Improvement - Astra's swap mode working on disabling swatches on shop page.
- Improvement - Increased variation threshold to 200.
- Fixed - Admin UI breaking on edit product page.
- Fixed - Settings page UI issue on attribute edit.
1.0.3 – WEDNESDAY, 24th AUGUST 2022
- Feature - Disable out of stock terms.
- Feature - Catalog mode for shop page.
- Improvement - Admin UI improvements.
- Improvement - Supports Astra's infinite scroll mode.
- Fixed - Issue selecting multiple options on shop page.
- Fixed - Thumbnail dimension on shop page.
1.0.2 – TUESDAY, 9th AUGUST 2022
- Feature - Customize variation swatches from the edit product page.
- Improvement - Updated swatches' spacing.
- Improvement - Maintain swatches order on frontend as per settings.
- Improvement - Added RTL support for the settings page.
1.0.1 – THURSDAY, 21st JULY 2022
- Improvement - Support for Astra upsells on cart page.
1.0.0 – FRIDAY, 15th JULY 2022