Wholesale Engine – WooCommerce Wholesale Prices, B2B, Role Based Pricing & Dynamic Pricing

Wholesale Engine is the complete WooCommerce wholesale plugin for running a B2B, B2C or hybrid B2B + B2C store — wholesale prices, dynamic pricing rules, a drag-and-drop registration form builder and full price-visibility control. Turn your WooCommerce shop into a powerful wholesale store. Wholesale Engine gives specific user roles their own wholesale pricing (role based pricing), lets you build bulk and quantity discount rules, hide prices from guests, collect and approve wholesale registrations, and sell to retail customers at the same time — all from one plugin, with no code required. A Quick Setup wizard gets a new wholesale store running in a few minutes: pick B2B, B2C or hybrid mode, create your first wholesale customer roles and publish a ready-made wholesale registration page. ✅ What you can do with the free plugin ✅ Sell to B2B, B2C, or hybrid B2B + B2C customers from a single store ✅ Create unlimited wholesale user roles with their own pricing and rules ✅ Add wholesale prices to simple and variable products ✅ Build dynamic pricing & discount rules (product, category, role, cart, quantity) ✅ Show a tiered "buy more, save more" pricing table on product pages ✅ Set up Buy X Get Y rewards and cart surcharges ✅ Turn on catalog mode and "login to view price" ✅ Hide stock, hide products, or make the whole store private ✅ Control product access and apply tax overrides per role ✅ Collect customers with a drag-and-drop wholesale registration form builder ✅ Approve applicants manually, automatically, or by email verification ✅ Exempt wholesale customers from tax / VAT per role or rule ✅ Spot wholesale orders instantly with a Wholesale Engine column and filter on WooCommerce → Orders ✅ Set minimum and maximum order quantities ✅ Send customisable transactional emails designed in a built-in editor ✅ Manage everything from a clean, modern React-powered dashboard with B2B sales analytics ✅ Get started fast with the Quick Setup wizard 💼 Built for every kind of store B2B (Wholesale only) — lock the store to approved wholesale buyers, hide prices and block checkout for everyone else. B2C (Public only) — run a normal retail store and switch wholesale features off when you don't need them. B2B + B2C Hybrid — serve wholesale and retail customers side by side. Retail shoppers see normal prices; logged-in wholesale customers automatically see their wholesale pricing. Dynamic Pricing & Discount Rules Wholesale Engine ships with a flexible rules engine so you can set up exactly the wholesale pricing and discounts your store needs: ✔ Product / role-based wholesale pricing — a baseline discount per wholesale role, applied automatically with zero per-product setup ✔ Quantity-based / tiered pricing — bulk discounts that reward larger orders ✔ Cart discounts — reward customers based on cart subtotal, quantity or weight ✔ Buy X Get Y rewards and surcharges / extra fees ✔ Minimum & maximum order quantity controls ✔ Checkout gate — decide who is allowed to complete an order ✔ Hidden price / "price on request" ✔ Non-purchasable products for catalog-only browsing ✔ Product access control — hide targeted products entirely from a chosen audience ✔ Tax overrides — exempt customers from tax or force a specific tax class ✔ Apply discounts from the regular price or the sale price — your choice Prices are calculated once per request from a single source of truth, so wholesale, sale and tiered pricing never double-discount. Role Based Pricing & Wholesale User Roles Create unlimited wholesale roles (Distributor, Retailer, Reseller, and more). Each role can have its own baseline discount, tax display (price including or excluding tax), coupon rules and pricing. Customers automatically see the right price the moment they log in, and you can auto-migrate buyers into a wholesale role after a qualifying order. Typical role based pricing setups:

• Distributors get 30% off everything, Retailers get 15% off selected categories
• A fixed wholesale price per product or variation for each customer group
• Bulk discounts and quantity discounts only for wholesale customers
• Minimum and maximum order quantities for B2B buyers
• Tax exempt wholesale customers, or prices shown excluding VAT

Wholesale Registration Form Builder Win and approve wholesale customers with a beautiful, drag-and-drop registration form builder — no code needed:

• Visual builder with a live, what-you-see-is-what-you-ship preview
• Add custom fields, set required fields, and arrange columns
• Layout templates: registration only, login + registration (split), tabbed, or popup
• B2B / B2C customer type selection that can gate fields
• Approval workflow: manual approval, auto-approve, or verify email first
• Built-in spam protection with reCAPTCHA and a honeypot trap
• Full design controls — typography, colors, and button styling for both the login and registration forms, with no custom CSS
• Ready-to-use shortcodes for any page

Catalog Mode, Private Store & Price Visibility Control exactly who can see prices and buy:

• Catalog mode — make products non-purchasable across the store
• Login to view price — hide prices from guests with a custom message and login link
• Hide stock completely, or only hide the quantity, from B2C customers
• Hide all products from guests and/or B2C users
• Private store — redirect logged-out visitors away from the store, with a URL whitelist
• Custom wholesale and regular price suffixes (e.g. "excl. VAT")
• Show wholesale price as a range, minimum, or maximum on listing pages

Emails & Feature Control

• Ready-made, customisable transactional email templates with a built-in designer
• A central Features screen to enable or disable modules in one click

⭐ Wholesale Engine Pro The free plugin above is complete on its own. If you need the full B2B ordering workflow, Wholesale Engine Pro adds:

• Bulk Order Form — add many products to the cart in one pass, with SKU and product search
• Purchase Lists — savable product lists customers can re-order in one click
• Sub Accounts — let a wholesale company add team members with their own logins and permissions
• Request a Quote — an add-to-quote flow and storefront quote button
• Deal Room — threaded buyer ↔ admin negotiation with custom offers that apply at checkout
• Store Credit Wallet — customers top up a wallet and pay with credit at checkout
• Payment & shipping method rules — restrict or surcharge specific gateways and shipping methods

Pro is a separate add-on plugin that installs alongside this one. Nothing on this page requires it. Why Wholesale Engine?

• 🧩 All-in-one — wholesale pricing, roles, registration and price visibility in a single plugin
• ⚡ WooCommerce-native — every effect runs through documented WooCommerce hooks, so your theme is never modified
• ✅ Compatible with WooCommerce HPOS and the Cart & Checkout blocks, including the Store API
• 🛒 Works with simple and variable products
• 🎨 No code required — design forms and rules from a modern admin UI
• 🌐 Theme-agnostic and translation-ready

Minimum Requirements

• WordPress 6.4 or greater
• WooCommerce 7.0 or greater
• PHP version 7.4 or greater

Automatic installation

1. Log in to your WordPress dashboard and go to Plugins → Add New.
2. Search for "Wholesale Engine".
3. Click Install Now, then Activate.
4. Open the Wholesale Engine menu to set up roles, pricing and settings.

Manual installation

1. Download the plugin ZIP file.
2. Go to Plugins → Add New → Upload Plugin and choose the ZIP.
3. Click Install Now, then Activate.
4. Make sure WooCommerce is installed and active.

Getting started After activation, the Quick Setup wizard walks you through store mode, wholesale roles and the registration form (you can reopen it from the "Quick Setup" link on the Plugins screen). Or set things up by hand:

1. Create one or more wholesale roles (e.g. Distributor, Retailer).
2. Add pricing rules or a role baseline discount.
3. Build your registration form and add its shortcode to a page.
4. Choose your store mode (B2B, B2C or Hybrid) under Settings.

1.1.0 - 21/10/2026 New

• Added: "Wholesale Engine" column and a Wholesale / Retail orders filter on the WooCommerce Orders screen. "View all orders" on the dashboard opens the wholesale orders list.
• Added: New Wholesale Engine brand icon.

Security

• Fixed: Shop Managers could reject or block administrator accounts through the users and registration endpoints.
• Fixed: "Login to view price", private store and hidden products could still be bought or priced through direct add-to-cart links, the Store API and product structured data (JSON-LD).
• Fixed: CSV exports now neutralise spreadsheet formulas in customer-entered names.
• Fixed: An email verification link could override an administrator's decision to reject an applicant.

Pricing & taxes

• Fixed: Tax exemption (a role's "Tax exempt" setting and tax exemption rules) did not remove tax at checkout.
• Fixed: Wholesale buyers could pay more than the running sale price; scheduled sales are now respected.
• Fixed: Cart conditions (subtotal, quantity, weight), product filters and cart-wide maximum quantities in pricing rules.
• Fixed: Two cart rules with the same fee label only applied once.
• Fixed: Rule usage limits were counted for orders that did not contain the rule's products.
• Fixed: Variable product price ranges could show stale or another visitor's prices.
• Fixed: Roles set to Inactive still applied their discounts and restrictions.
• Fixed: Wholesale prices could be lost when cart totals were recalculated.
• Fixed: Saving one field of a pricing rule no longer resets its other fields.
• Fixed: A coupon applied as a guest stayed active after logging in to a role with coupons disabled.

Registration & emails

• Fixed: Required file upload fields could never be submitted.
• Fixed: Conditional fields based on radio buttons or multi-selects did not show or validate.
• Fixed: The registration popup was open on page load and blocked the page.
• Fixed: reCAPTCHA v3 always failed.
• Fixed: Smart tags such as {customer_name} were not replaced in sent emails.
• Fixed: Pending, rejected and unverified applicants now see their account status when logging in.
• Fixed: The [wsleng_login] form was unstyled.
• Fixed: Pro shortcodes no longer print as raw text on stores without Pro.

Improvements

• Improved: Admin interface polish — select menus, registration builder layout, dashboard cards, current-section highlighting and mobile layouts.
• Improved: Feature screens apply immediately — newly enabled My Account pages no longer need a permalink save.
• Improved: Uninstalling with "Enable deletion of plugin data" now removes all plugin data.
• Fixed: The documented WP-CLI commands export-rules and import-rules.
• Fixed: B2B analytics included retail orders on stores without HPOS.
• Fixed: The Settings screen could freeze, and the role editor kept the previous role's values when adding a new role.

1.0.2 - 29/07/2026

• Added: Store credit Wallet Features

1.0.1 - 03/07/2026

• Added: Minimum Purchase Quantity Price Rule

1.0.1 - 30/06/2026

• Initial release of Wholesale Engine — the all-in-one B2B & wholesale plugin for WooCommerce.
• Wholesale user roles with automatic, role-based pricing.
• Dynamic pricing & discount rules: product, role, quantity/tiered, cart, payment, shipping and tax rules, plus min/max order quantity, hidden price and non-purchasable products.
• Tiered "buy more, save more" pricing table on product pages.
• Catalog mode, login to view price, hide stock, hide products and private store with URL whitelist.
• Store modes: B2B, B2C and hybrid B2B + B2C.
• Drag-and-drop wholesale registration form builder with layout templates, customer types, approval workflow, reCAPTCHA, and full design controls.
• Request a Quote with a built-in Deal Room for offers and negotiation.
• Bulk order form and savable purchase lists.
• Sub-accounts with per-member permissions.
• Store credit wallet payment method.
• Customisable transactional emails and a central feature-control screen.