Yoast SEO - Advanced SEO with real-time guidance and built-in AI

YOAST SEO: THE #1 WORDPRESS SEO PLUGIN Since 2008, Yoast SEO has helped millions of websites worldwide to rank higher in search engines. Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet. Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality. 为您提供竞争优势 SEO 是持续的、经济且高效的网站流量量来源，但是也是极具挑战性和错综复杂的难题。幸运的是，无论你是一个 SEO 新手， 还是极具经验的专业人员，你都能通过简单操作获得专业深入的帮助！ 你是否因没有时间跟进 SEO 而烦恼？ 那你不是唯一一个。 及时升级 Yoast SEO 到最新版本意味着你自动接收并了解架构标记和技术 SEO 的基础变化。我们将使用标志性的、易于理解和操作的”红绿灯策略“优化您网站的内容。 使用 Schema.org 结构化数据集成，强化所有搜索引擎对您的网站的理解。 Yoast SEO 提供深入分析工具，以帮您优化文章内容并提升文章可读性。您将获得非常深入的分析和可操作性建议来创作对用户和搜索引擎有用的内容。 Premium Yoast AI features Get suggestions for your titles and descriptions at the click of a button. The Yoast AI features save you time and optimize for higher click-through-rates.

• Yoast AI Generate enables users to generate meta descriptions and titles for your pages, blog posts and social posts. Great! Even better, when you also have Yoast WooCommerce SEO, you can receive suggestions for product SEO titles and descriptions too! The best part, if you don't like the 5 suggestions, you can generate five more at a click.
• Yoast AI 优化帮助您根据搜索引擎优化已有内容。您可以根据以下三个自测实现优化：Yoast SEO 分析、简介关键字分析、关键字分布和关键字密度分析。修改建议是自动生成的，您仅需点击“忽略”或“应用”即可。

QUICK AND EASY SETUP TO GET YOU STARTED Setting up Yoast SEO is smooth, hassle-free, and doesn't require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly. You'll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website! Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We've designed it to be seamless, ensuring you don't lose critical data. 我们的导出和导入选择，让您轻松从 Yoast SEO 优化的网站复制 SEO 设置到另一个网站。 TAKING CARE OF YOUR TECHNICAL SEO NEEDS Although technical optimization is a big part of SEO, it's not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That's why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

• Get automated technical SEO improvements, like optimized meta tags, right out of the box.
• Add canonical URLs to tell search engines which content they should show when you have pages with similar content.
• Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.
• Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.
• Take complete control over your site's breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.
• Significantly improves your website's loading times, courtesy of our innovative data management techniques tailored for WordPress.
• [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site's environmental impact and contributes to a sustainable web.

WRITE AWESOME CONTENT THAT USERS AND SEARCH ENGINES LOVE Unlock the full potential of your content with Yoast SEO's state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website's performance.

• Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.
• Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.
• Preview your content as it appears in SERPs, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.
• Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor
• A dedicated breadcrumbs block ensures your users always know their location within your website.
• Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.
• Keyword research within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.
• Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google.
• Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO's benefits within your favorite website builder!
• Advanced AI features in Yoast SEO Premium, write titles and meta descriptions at a click of a button and receive suggested edits to your content to take it over the 'SEO' finish line.

KEEP YOUR SITE IN PERFECT SHAPE Whether you are an entrepreneur, blogger or content creator, a developer or a business owner, Yoast SEO helps you keep your website in perfect shape by:

• Fine-tuning the engine of your website, so you can work on creating great content! With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.
• Structure your website's content easily using Yoast SEO's cornerstone content features, enabling search engines to understand and index your most important pages effectively.
• Translate valuable content into structured data, allowing search engines to fully comprehend your website's meaning and context.
• Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

Helping you manage your team: with our SEO roles, you can give colleagues access to specific sections of the Yoast SEO plugin.

• Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.

POWERFUL INTEGRATION WITH OTHER TOOLS Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

• Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO's powerful analysis.
• Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.
• Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.
• Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.
• 将 Yoast SEO 插件和 Wincher——强大地 SEO 跟踪工具——链接起来。您将检测您在检索中的关键字排名和网站曝光度。

TRUST THE EXPERTS Yoast is powered by expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO and to improve the plugin with every release. 我们将提供长期的帮助 帮助用户提升是我们的核心目标，因此我们会全力帮您实现 SEO 目标。 If you're looking for a structured learning path, our Yoast SEO academy offers free and paid online courses. Any of our paid plans provides access to all the courses at no extra charge. We also have a treasure trove of information in our SEO blog, regular newsletter and webinars to keep you up-to-date with all the latest industry news. Premium 版本的优势 Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you'll also get 24/7 personalized support that takes away your worry.

• Unlock our AI features; Yoast AI Optimize and Yoast AI Generate. Perfect for marketing professionals, freelance writers, and content strategists, Yoast AI features enable customers of all technical levels to apply SEO best practice to their content at the click of a button.
• 为最多 5 个关键字同义词优化。为您的关键字添加最多 4 个同义词，从而提升您网页的曝光率。您能得到针对每个关键字和同义词的 SEO 分析。
• Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.
• Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent "404: page not found" errors and retain valuable traffic and backlinks.
• Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article's depth and authority by recommending related posts to link to.
• Gain precise control over your page's appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.
• Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, like finding unlinked content, with the Yoast SEO workouts.
• Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)
• Take advantage of the IndexNow integration, which instantly pings search engines like Microsoft Bing every time you publish or update content to ensure timely indexing.
• 借助生成式 AI，您简单地点击一下鼠标，就能轻松生成最优地 SEO 标题和元描述。创作优化并吸引眼球地 SEO 标题或元描述变得空前便捷。
• 防止您的内容被用来训练 AI 机器人： 您可以轻松地防止内容被 AI 机器人抓取，从而保障您地智力成果地安全性，保护您的数据隐私，并维护您对文章内容地控制力。这些 AI 网络爬虫，包括 OpenAI 的 GPTBot，Common Crawl 的 CCBot 和用于训练 Google Gemini 的 Google-Extended。

EXTEND YOUR WORDPRESS SEO Take your WordPress SEO to new heights with these powerful Yoast SEO add-ons:

• Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.
• Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.
• Yoast News SEO: Amplify your visibility and performance in Google News, allowing your news website to reach a broader audience.
• Yoast WooCommerce SEO: Enhance your ecommerce store's discoverability with extra tools designed specifically for online stores, helping you drive more targeted traffic and dominate the search results for your products. It has generative AI tools to help you write great titles and meta descriptions for your products! Also, use WooCommerce SEO to easily import and export global identifiers like GTIN8, UPC, and ISBN for your products.

BUG REPORTS Find a bug in Yoast SEO? We welcome your bug reports! Please report bugs in the WordPress SEO repository on GitHub. Note that GitHub is not a support forum but an efficient platform for addressing and resolving issues efficiently. THERE'S MORE TO LEARN ABOUT SEO For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively. Take your SEO skills to new heights with "WordPress SEO - The Definitive Guide" by Yoast - a must-read for WordPress SEO enthusiasts. Discover more exceptional plugins and solutions by Team Yoast, tailored to enhance your digital presence and achieve unparalleled success.

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step! For the most up-to-date guidance on how to install Yoast SEO products, please visit our help center.

25.3.1 Release date: 2025-06-18 This is a maintenance release which is required to align with changes to Yoast SEO Premium 25.3.1. 25.3 Release date: 2025-06-10 New: Yoast SEO 25.3 introduces llms.txt support to help AI tools understand your site better. Read the full release post here! Enhancements

• Introduces the llms.txt feature, which gives site owners the opportunity to automatically generate an llms.txt file. This file helps LLMs to better understand the site's content.

25.2 Release date: 2025-05-27 Yoast SEO 25.2 brings more enhancements and bugfixes. Find more information about our software releases and updates here. Enhancements

• Makes the keyphrase in image alt attributes assessment available when no content has been added.
• Renames image keyphrase assessment to keyphrase in image alt attributes assessment.

Bugfixes

• Fixes a bug in the retrieval of post categories titles where a non-existent term might be referenced. Props to @bor0.
• Fixes a bug where the Yoast introduction in the Elementor editor would not be positioned correctly when on Elementor version 3.30.0.

Other

• Excludes gallery, embed and playlist shortcodes from the keyphrase in introduction analysis in Classic editor.

Earlier versions For the changelog of earlier versions, please refer to the changelog on yoast.com.