WPML.org has an excellent plugin to make Wordpress sites multilingual. As well as powerful tools to manage the translation and translators.
Reusable Text Blocks makes centralizing reusable text quick and easy.
https://wordpress.org/plugins/reusable-text-blocks/
WPML doesn’t work Reusable Text Blocks and other similar type plugins, resulting in messy workarounds.
The solution was suggested on this thread:
http://wpml.org/forums/topic/conditional-language-shortcode/
And so WPML Shortcode Translator was created so you can use power of WPML anywhere. For example:
[wpml_language language="enâ€]Hello[/wpml_language]
[wpml_language language=“jaâ€]ã“ã‚“ã«ã¡ã¯[/wpml_language]
Enjoy.