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At its core, GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy. The reforms are designed to reflect the world we're living in now, and brings laws and obligations - including those around personal data, privacy and consent - across Europe up to speed for the internet-connected age. Fundamentally, almost every aspect of our lives revolves around data. From social media companies, to banks, retailers, and governments - almost every service we use involves the collection and analysis of our personal data. Your name, address, credit card number and more all collected, analysed and, perhaps most importantly, stored by organisations.

The California Consumer Privacy Act (CCPA) is a bill intended to enhance privacy rights and consumer protection for residents of California, United States. The following are among the major new data protections CCPA introduces:

• Right to access information – Consumers in California will be able to know the “what, who, and why” surrounding their personal information. Specifically, they can request the following, which must be provided in a digestible format:
• Which categories of information were collected and sold
• From whom this information was collected, with whom it was shared, and to whom it was sold
• Why it was collected
• Right to deletion – Consumers in California will be able to request that a company delete the personal information it has collected about them.
• Right to opt out – Consumers in California will be able to direct a company to not sell their personal information to third parties (although the definition of “sell” in the bill is broader than simply monetary exchange).