AxiTrace for WooCommerce

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at axitrace.com. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely. Why server-side tracking? Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire. Deduplication so you never double-count AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire. Server-side AddToCart events AxiTrace sends AddToCart events server-side, triggered by the WooCommerce woocommerce_add_to_cart hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted. Asynchronous by design — checkout never blocks All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace's ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable. Platform coverage One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:

• Facebook / Meta — Conversions API (CAPI)
• TikTok — Events API (server-side)
• Google Ads — Offline Conversion Upload (GCLID-based attribution)
• Google Analytics 4 — Measurement Protocol

HPOS and Cart/Checkout Blocks compatible AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout. WP Consent API support The plugin detects the WP Consent API and checks the visitor's consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the statistics and marketing categories. This gives your store a ready compliance path without requiring you to build custom integration. GDPR personal-data tools built in AxiTrace registers a WordPress personal-data exporter and eraser (wp_privacy_personal_data_exporters / wp_privacy_personal_data_erasers), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen. Privacy first Customer email addresses and phone numbers are transmitted in plain text to AxiTrace's ingestion API at stat.axitrace.com and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at axitrace.com/privacy/ and the == External Services == section below for the complete disclosure. Free plugin. Paid plans for volume. The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at axitrace.com is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see axitrace.com for current pricing. Requires an AxiTrace account at https://axitrace.com/.

1.0.1

• Fix: settings saved through WooCommerce > Settings > Integrations > AxiTrace are now read correctly at runtime. The public key, server-side events toggle, and tracking domain entered in the form are picked up immediately. Previously these values were not detected, so no events were sent. Re-saving the settings is not required after upgrading.

1.0.0

• Initial release.
• Server-side purchase event via Action Scheduler.
• Deterministic UUID v5 dedup for Facebook CAPI, TikTok, Google Ads, GA4.
• Server-side AddToCart event for ad-blocked customers.
• HPOS and Cart/Checkout Blocks compatibility.
• WP Consent API detect-and-check support.
• GDPR personal-data exporter and eraser hooks.