Linux 软件免费装

Datablow Event Tracker for Meta Conversions API

开发者 pralayasimha
更新时间 2026年6月2日 00:18
PHP版本: 7.4 及以上
WordPress版本: 7.0
版权: GPLv2 or later
版权网址: 版权信息

标签

facebook pixel server-side tracking conversions api meta capi

下载

1.0.2

详情介绍:

Datablow Event Tracker connects your WordPress site directly to Meta using the Conversions API (CAPI). It sends events from both the browser and the server side with matching deduplication keys, so your ad campaigns receive complete and accurate conversion data. Traditional browser-only tracking loses 20–30% of event data due to ad-blockers, iOS privacy protections, and Safari Intelligent Tracking Prevention (ITP). This plugin addresses those challenges by acting as a local proxy on your own domain and writing cookies server-side. Core Features

安装:

  1. Upload the datablow-capi-tracker folder to /wp-content/plugins/, or install directly from the WordPress Plugin Directory.
  2. Activate the plugin through the Plugins menu in WordPress.
  3. Go to Settings → Meta CAPI Tracker.
  4. Enter your Meta Pixel ID and Conversions API Access Token.
  5. Enable the tracking events you want (user registration, pageview).
  6. Click Save Configuration.

常见问题:

How do I generate a Conversions API Access Token?

Go to Meta Events Manager → Settings → scroll to the Conversions API section → click Generate access token.

Why do I need to deduplicate events?

When you send both browser (Pixel) and server (CAPI) events, Meta could count the same conversion twice. The plugin attaches a matching eventID to both the browser and server events. Meta detects the matching IDs and merges them into a single event.

How do I test the connection?

Go to Meta Events Manager → Test Events, copy the Test Event Code, paste it into the plugin's Configuration panel, then go to the Test Event Center tab and click Trigger Server-Side Event.

Does the plugin store any personal data?

The plugin stores the last 50 CAPI request logs in the WordPress database (wp_options), which include HTTP response codes and Meta API response bodies. No raw user PII (email, phone, name) is stored — all fields are SHA-256 hashed before transmission and are not stored in logs.

Is the plugin GDPR compliant?

The plugin transmits hashed user data and cookies to Meta. You are responsible for obtaining appropriate user consent under GDPR or other applicable regulations before enabling tracking. Consider using a cookie consent plugin to gate tracking until consent is given.

更新日志:

1.0.2 1.0.1 1.0.0