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{eac}Doojigger MetaPixel Extension for WordPress

开发者 kevinburkholder
更新时间 2024年9月7日 23:03
PHP版本: 7.2 及以上
WordPress版本: 6.5
版权: GPLv3 or later
版权网址: 版权信息

标签

tracking conversion facebook facebook pixel facebook ads facebook tracking facebook conversion meta pixel {eac}Doojigger

下载

1.0.4 1.0.0 1.0.5 1.0.6 1.0.1 1.0.2 1.0.3

详情介绍:

{eac}MetaPixel is an {eac}Doojigger extension which installs the Facebook/Meta Pixel and enables tracking of PageView, Search, ViewContent, AddToCart, InitiateCheckout and Purchase events when using WooCommerce. What is the Meta Pixel?
The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.
See Meta Pixel To retrieve your pixel id, Go to Meta Events Manager → Data Sources → Your Pixel → Settings → Pixel ID. Copy your pixel id and paste it into the "Facebook Pixel ID" field of this extension's settings. Pixel Events Server Based Conversion API Support for the Meta Conversion API to track purchase events directly from your server is included. When using the Conversion API, additional information will be passed through the api, including: Since Facebook gives priority to the browser pixel, the browser pixel is suppressed in favor of the conversion api so the conversion api may provide more information. To enable the server conversion api, Go to Meta Events Manager → Data Sources → Your Pixel → Settings. Scroll to Conversions API → Set up manually. Click the "Generate access token" link under the "Get Started" button. Copy the access token and paste it into the "Server Access Token" field of this extension's settings.
Note: Server events require a Meta Business Manager.
Advantage+ Catalog Ads The Content View (products), Add To Cart, Initiate Checkout, and Purchase Completed events meet the requirements for Advantage+ catalog ads. The server Conversion API for purchases also includes: Domain Verification You may, optionally, add the Facebook Brand Safety domain verification meta tag to your home page. Go to Meta Business Settings → Brand Safety → Domains → Your Domain → Add a meta-tag, and copy just the content= string. In this example: <meta name="facebook-domain-verification" content="xyzzy1ndu84mmhaifl5gawo9ntafn8" /> We want only xyzzy1ndu84mmhaifl5gawo9ntafn8 copied and pasted into the "Domain Verification" field of this extension's settings.

安装:

{eac}Doojigger MetaPixel Extension is an extension plugin to and requires installation and registration of {eac}Doojigger. Automatic Plugin Installation This plugin is available from the WordPress Plugin Repository and can be installed from the WordPress Dashboard » Plugins » Add New page. Search for 'EarthAsylum', click the plugin's [Install] button and, once installed, click [Activate]. See Managing Plugins -> Automatic Plugin Installation Upload via WordPress Dashboard Installation of this plugin can be managed from the WordPress Dashboard » Plugins » Add New page. Click the [Upload Plugin] button, then select the eacmetapixel.zip file from your computer. See Managing Plugins -> Upload via WordPress Admin Manual Plugin Installation You can install the plugin manually by extracting the eacmetapixel.zip file and uploading the 'eacmetapixel' folder to the 'wp-content/plugins' folder on your WordPress server. See Managing Plugins -> Manual Plugin Installation Settings Once installed and activated options for this extension will show in the 'Tracking' tab of {eac}Doojigger settings.

升级注意事项:

1.0.2 Requires {eac}Doojigger version 2.0+

其他记录:

Additional Information See: Specifications for Facebook Pixel Standard Events

更新日志:

Version 1.0.6 – Apr 23, 2024 Version 1.0.5 – Apr 10, 2024 Version 1.0.4 – Feb 9, 2024 Version 1.0.3 – June 8, 2023 Version 1.0.2 – November 15, 2022 Version 1.0.1 – September 25, 2022 Version 1.0.0 – September 6, 2022