Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce

Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, and Snapchat, and syncs your product feed to 4 channels — Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — from a single dashboard. Instead of running separate plugins for pixels, Conversion API (CAPI) events, product feeds, and reporting, Conversios replaces them with one no-code setup that takes about 15 minutes. It tracks 15+ GA4 ecommerce and engagement events, includes free TikTok Pixel purchase conversion tracking, is trusted by 60,000+ stores, and is fully compatible with WooCommerce HPOS (High-Performance Order Storage). Universal Commerce Protocol (UCP) (Pro) makes your WooCommerce products discoverable and purchasable inside Google Gemini shopping experiences, synced through Google Merchant Center with server-side purchase tracking. (Requires an approved Google Merchant Center account.) Order Recovery Engine (Pro) recovers untracked conversions in GA4, Google Ads, and Meta to close the gap between WooCommerce orders and ad platform reports. In a published WooCommerce case study, a global paint brand reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions after implementing Conversios, along with a smaller GA4 vs WooCommerce reporting gap. Read it here: Global paint brand sees 90% lift in Meta Ads with Conversios Walkthrough Video Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing. https://www.youtube.com/embed/pRt5JxNfH_Y Why is my WooCommerce data inconsistent across GA4 and ad platforms? Most WooCommerce stores lose conversion data to browser restrictions, ad blockers, and fragmented tracking set up across multiple plugins. The result: GA4, Google Ads, and Meta each report different revenue than WooCommerce, and product feeds for Google, Meta, Microsoft, and TikTok fall out of date and get disapproved. Conversios fixes this by unifying pixel tracking, server-side tracking, product feed sync, and reporting in one plugin. You manage everything from a single dashboard — no developer required — and validate platform numbers against real WooCommerce orders. Customer Feedback "Outstanding support. Setup was quick and issues were resolved efficiently." @sajava "Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS." @boomstudio GA4 Tracking for WooCommerce (Free) Conversios connects Google Analytics 4 to WooCommerce and tracks 15+ ecommerce and engagement events automatically — purchase, refund, add to cart, checkout steps, product views, plus scroll depth, form submissions, sign-ups, logins, and file downloads. No code, no Google Tag Manager expertise needed (though you can use your own GTM container if you prefer). Google Ads & Microsoft Ads Conversion Tracking

• Google Ads remarketing tag to build audiences (Pro)
• Google Ads purchase conversion tracking with Enhanced Conversions (Pro)
• Google Ads Dynamic Remarketing for personalized product ads (Pro)
• Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing (Free)
• Microsoft Ads purchase conversion tracking — included (Free), rare in this category

Meta Pixel, TikTok, CAPI & More Pixels

• Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization (Free)
• Meta Conversions API (CAPI) — server-side events that survive iOS restrictions and ad blockers (Pro)
• TikTok Pixel with automated setup, ecommerce events, and purchase conversion tracking (Free)
• TikTok Conversions API (CAPI) for server-side event accuracy (Pro)
• Snapchat Pixel for ad tracking and audience building (Free)
• Snapchat Conversions API (CAPI) for server-side event accuracy (Pro)(https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
• Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel (Free)

In total, Conversios offers 12+ pixel and marketing tool integrations in one plugin. Server-Side Tracking (Pro) Server-side tracking sends conversion events from your server instead of the visitor's browser, so purchases are still recorded when browser tracking is blocked. Conversios server-side tracking improves accuracy on Safari and iOS and on ad-blocked traffic, and supports GA4 server events, Google Ads Enhanced Conversions, Meta CAPI, TikTok CAPI, and Snapchat CAPI. The Order Recovery Engine then recovers conversions that were still missed. See Pro plans WooCommerce Product Feed for Google Shopping and More (Free) A product feed is the structured product data (title, price, availability, images) that shopping channels need to show your products. Conversios syncs your WooCommerce catalog in real time to:

• Google Merchant Center for Google Shopping ads
• Microsoft Merchant Center (Bing Shopping)
• Meta Catalog (Facebook & Instagram Shops)
• TikTok Catalog for ecommerce ads

Real-time updates for price, availability, and variants reduce feed disapprovals and keep listings accurate — no separate feed plugin needed. Reports & Insights Inside WordPress Stop checking GA4, Google Ads, Meta, and WooCommerce separately. Conversios centralizes key reports inside your WordPress admin:

• GA4 general reports for events and conversions (Free)
• GA4 Ecommerce Funnel reporting (Pro)
• Google Ads conversion reporting (Pro)
• Meta Ads conversion reporting (Pro)
• White-label PDF reports for clients and stakeholders (Pro)

Heatmap and Session Recording Integrations (Free)

• Microsoft Clarity for session recordings and heatmaps
• Hotjar for session replays, heatmaps, and feedback polls
• Crazy Egg for heatmaps and scrollmaps

Full feature list: Conversios features Supported Payment Methods Purchase conversions work with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay. Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page. Any gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking (Pro) can help recover some offsite gateway cases. Supported WooCommerce Events Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events. Store and product browsing – page_view (page visit) – view_item_list (category or product list view) – select_item (product click) – view_item (product detail page) Cart actions – add_to_cart (add product to cart) – remove_from_cart (remove product from cart) – view_cart (cart page view) Checkout steps – begin_checkout (checkout started) – add_shipping_info (shipping method selected) – add_payment_info (payment method selected) Orders and purchase – purchase (order completed) – refund (order refunded) Other GA4 engagement events – scroll (scroll depth tracking) – form_submit (Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) – signup (user sign-up) – login (user login) – email_click, phone_click, address_click – file_download (file download tracking) – article_load (content or article load events) Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization — contact info@conversios.io. Consent Mode v2 Support (Free) Google Consent Mode v2 lets you keep measuring conversions in a privacy-compliant way by adjusting tracking based on visitor consent. Conversios supports Basic and Advanced Google Consent Mode v2 plus Microsoft Consent Mode for GDPR and CCPA compliance. Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP). Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot. For Consent Mode setup help, email info@conversios.io — configuration is handled by the Conversios team. Best Fit for Which Stores

• WooCommerce DTC brands running paid ads that need consistent purchase conversion reporting in GA4 and ad platforms
• Stores selling physical or digital products where purchase and checkout data drives ROAS decisions
• Stores using multiple ad platforms that want pixels, feeds, and conversions managed in one place
• Stores that want to validate GA4 and ad platform conversions against WooCommerce orders
• Agencies managing client stores (white-label reports and priority support in Pro)
• Merchants who prefer a no-code setup without developer dependency

Setup in Minutes Get started in about 15 minutes with a no-code setup wizard. One plugin replaces separate tools for tracking, feeds, and reporting. Support Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email info@conversios.io or chat on WhatsApp. Step-by-step guides: Setup Documentation Check whether tracking is working on your site with our free tool: Website Tracking Checker Tool Pro users get priority support and dedicated onboarding assistance; most tickets are resolved within 24 hours. Privacy Policy View our detailed privacy policy here. Compatibility Conversios is compatible with the following major plugins and setups:

• Perfect Brands for WooCommerce, YITH WooCommerce Brands, WooCommerce Brands (for Product Feed)
• YITH Multi-Currency Switcher for WooCommerce
• YITH Custom Thank You Page for WooCommerce
• Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher
• CMPs like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)
• Lead generation plugins: Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms
• WooCommerce High-Performance Order Storage (HPOS)
• WordPress Multisite
• WPML and Polylang for multilingual stores

7.2.22 July 21, 2026

• New: TikTok Pixel automated setup (Free) – connect your TikTok Pixel automatically, no manual code or Events Manager configuration needed.
• New: TikTok ecommerce event tracking (Free) – view content, add to cart, checkout, and more sent automatically from WooCommerce.
• New: TikTok purchase conversion tracking (Free) – attribute WooCommerce orders to your TikTok Ads campaigns.
• Improvement: TikTok Catalog product feed sync – improved product data syncing for TikTok ecommerce ads.
• Improvement: Plan scope update – the Google Ads remarketing tag is now part of the Pro plan. See the pricing page for current plan details.

Conversios 7.2.20 July 10, 2026

• Added user-friendly and actionable error messages to help users identify and resolve expired Google authentication sessions.

Conversios 7.2.19 July 07, 2026

• Upgrade from the Content API to the new Merchant API to keep your product feed synchronized and maintain seamless integration with Google Merchant Center.

Conversios 7.2.17 May 04, 2026

• Feature Preview: Order Recovery Engine - Recover the untracked conversions in the Google Analytics, Google Ads and Meta.

Conversios 7.2.15 February 02, 2026

• Added Universal Commerce Protocol (UCP) support under Server-Side Tracking (Pro) for Google Gemini shopping experiences.

Conversios 7.2.14 December 01, 2025

• Improved compatibility with WordPress Multisite setups.
• Enhanced compatibility with WPML and Polylang for multilingual stores.
• Improved Google Tag Manager (GTM) DataLayer for more accurate event tracking.

Conversios 7.2.13 Nov 05, 2025 Security Fix

• Improvement: Improved nonce verification in public AJAX requests to enhance access control.

Conversios 7.2.9 Sept 03, 2025 Enhancements

• Product Feed Manager: smoother setup flow across Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok Catalog.
• Improved attribute and category mapping UI.
• Easier schedule management for feeds; more reliable status refresh.

Conversios 7.2.8 July 5, 2025 Changes

• Removed Google Ads Customer Match and all campaign management pages (Google Ads and Microsoft Ads) from the UI.
• Updated settings labels and documentation to clarify plan scope:
• Google Ads remarketing tag is Free.
• Google Ads purchase conversions and Dynamic Remarketing are Pro.
• Microsoft Ads purchase conversions are Free.

Conversios 7.2.7 July 1, 2025 Enhancements

• Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.

Conversios 7.2.5 May 1, 2025

• Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.

Conversios 7.2.4 March 18, 2025

• Google Ads Customer Match List: Upload and manage customer data for advanced segmentation and targeted Google Ads campaigns.

Conversios 7.2.3 February 26, 2025

• Microsoft Bing Marketing Integration: Connect WooCommerce to Microsoft Bing and Microsoft Merchant Center to showcase products across the Microsoft network.

Conversios 7.2.1 February 3, 2025

• WordPress Event Tracking: Added scroll depth, file downloads, blog author views, user login, and signup tracking for complete activity insights.

Conversios 7.2.0 January 17, 2025

• UI/UX Enhancements: Improved plugin navigation and setup flows for a smoother user experience.

Conversios 7.1.7 September 27, 2024

• Google Ads Reporting: Added detailed insights for campaign performance tracking.
• Enhanced Campaign Management: Simplified the Google Ads campaign setup and optimization process.

Conversios 7.1.0 June 20, 2024

• E-commerce & Lead Tracking: Enabled tracking for WooCommerce events and lead generation actions like form submissions and email clicks.
• Google Ads Enhanced Conversions: Added better attribution for purchase and form submission events.

Conversios 7.0.0 February 6, 2024

• Major UI Overhaul: Revamped dashboard and setup wizards for better onboarding.
• New Integrations: Added TikTok Events API and Snapchat Conversions API.
• Performance Max Campaigns: Launch and manage PMax campaigns from within the plugin.

Conversios 6.8.0 October 31, 2023

• New Tracking Options: Integrated Hotjar, Microsoft Clarity, Crazy Egg, and Bing Ads tracking.
• HPOS Compatibility: Seamless event tracking support for WooCommerce High-Performance Order Storage.

Conversios 6.6.0 September 18, 2023

• TikTok Integration: Added TikTok Catalog sync and event tracking to improve campaign performance.

Conversios 6.3.4 June 28, 2023

• Server-Side Tracking: Introduced GTM-based server-side tagging for GA4, Facebook CAPI, and Google Ads.

Conversios 6.2.0 May 31, 2023

• E-Commerce Reports: New dashboard with insights from GA4 and Google Ads.
• Performance Improvements: Optimized script execution for faster site speed and tracking accuracy.

Conversios 5.2.0 December 27, 2022

• Facebook CAPI Integration: Advanced server-side event tracking for Facebook.
• Product Sync Enhancements: Improved sync reliability for Google Merchant Center.

Conversios 5.0.0 October 20, 2022

• Google Tag Manager Integration: One-click setup for GA4, Google Ads, and multiple pixels using GTM.
• Dynamic Remarketing: Enhanced tag logic for better ad personalization and retargeting.

Conversios 4.9.0 September 8, 2022

• Custom GA4 Event Tracking: Add and manage custom events on WooCommerce product and checkout pages.
• Product Sync Optimization: Better scheduler for syncing with Google Merchant Center.

Conversios 4.8.0 June 20, 2022

• Performance Max Campaigns: Launch PMax campaigns directly from the plugin interface.
• Campaign Reporting: View performance metrics like clicks, cost, conversions, and revenue.

Conversios 4.7.0 April 5, 2022

• Facebook Pixel Conversion Tracking: Track events like Page View, Add to Cart, Checkout, Purchase, and Search.
• Multi-Currency Support: Added compatibility with popular WooCommerce currency switcher plugins.

Conversios 4.6.0 January 26, 2022

• GA4 Dashboard: Introduced a dedicated dashboard for Google Analytics 4 e-commerce reports.
• Product Sync Enhancements: Added support for custom attributes such as brand and GTIN.

Conversios 4.3.0 September 29, 2021

• Campaign Performance Insights: Added metrics for Google Ads campaigns, including clicks, cost, conversions, and sales.
• Improved Google Authentication: Enhanced token handling and OAuth flow stability.

Conversios 3.0 March 8, 2021

• Standalone GA4 Tracking: Added Google Analytics 4 (GA4) tracking for WooCommerce events.
• Dynamic Remarketing: Automated tags for view_item_list, view_item, add_to_cart, and purchase events.
• Google Shopping Solution:
• Product sync with Google Merchant Center.
• Smart Shopping campaign creation and reporting.
• Google Ads and Merchant Center account linking.
• Merchant Center Enhancements: Improved site verification and domain claim.
• WooCommerce Compatibility: Enhanced support for WooCommerce 5.0.0.

Conversios 1.0.10

• Introduced local currency settings.
• Tracked impressions, product clicks, and add-to-cart events for homepage featured and recent product sections.
• Enhanced tracking for related product sections on product pages.