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Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

开发者 Tatvic
Conversios
更新时间 2026年2月24日 21:31

标签

woocommerce google analytics facebook pixel google ads conversion tracking

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3.0.4 2.1.7 2.1.8 2.1.9 2.2.2 2.3.2 2.3.5 7.1.9 2.3.6 7.0.3 7.1.3 7.1.4 6.6.1 6.6.5 6.8.1 2.1.0 2.1.4 2.1.5 7.2.4 7.2.9 6.2.0 4.9.2 1.0.21 4.1.1 4.3.3 6.6.6 4.2.0 4.2.1 4.5.9 4.6.2 4.6.7 4.7.1 4.8.2 4.9.0 4.8.1 1.2.0.1 2.1.6 4.4.1 4.7.3 4.8.5 4.8.6 4.8.8 4.8.9 5.0.0 1.0 1.0.20 1.0.5 4.3.4 4.3.5 4.5.3 4.5.4 5.0.2 7.2.14 7.2.15 7.2.2 7.2.7 5.0.3 1.0.9 1.2.0 4.9.1 5.0.4 5.0.6 5.1.0 5.1.1 1.0.7 2.1.3 2.3.4 3.0.1 4.5.8 4.6.0 4.8.0 4.8.4 5.1.2 5.2.3 1.0.10 1.0.15 1.0.2 1.0.6.1 2.0.2 2.0.3 2.1.2 3.0.0 3.1.3 4.3.2 5.3.2 7.2.13 7.2.3 7.2.5 6.4.0 6.5.0 5.0.5 5.2.4 1.0.8 1.1.0 1.1.1 4.1.0 4.1.2 4.6.3 4.7.0 6.1.0 6.2.2 6.3.0 6.3.3 1.0.19 6.0.1 4.6.5 4.6.9 4.9.3 5.2.1 5.2.5 5.2.6 5.3.0 6.0.0 6.2.1 6.3.1 6.3.2 6.5.2 6.5.4 6.6.0 1.0.21.1 1.1.2 1.2.1.1 2.3.0 3.1.0 4.6.1 5.2.2 6.6.2 4.5.2 5.2.0 6.3.7 6.6.4 6.9.1 7.0.0 7.0.1 3.1.2 1.2.1 3.0.2 3.0.3 4.1.3 4.3.1 4.6.4 6.8.3 7.0.4 7.0.5 1.2.2 5.3.1 6.9.0 7.0.7 7.0.8 1.0.16 7.0.9 4.8.7 4.7.4 6.3.4 6.5.3 6.7.0 7.0.10 7.0.11 7.0.2 1.0.12 1.0.14 1.0.4 1.0.9.1 2.0.1 3.1.1 4.0 4.4.0 4.5.7 5.0.1 6.3.6 6.5.1 6.8.0 7.0.12 7.1.0 7.1.1 2.3.1 2.3.6.1 4.0.1 4.7.5 7.0.6 7.1.2 2.0.0 4.6.6 4.6.8 4.9.4 7.1.6 7.1.7 2.1.1 4.5.1 7.1.5 2.2.0 4.5.6 7.1.8 1.0.11 4.8.3 7.2.0 1.0.1 1.0.13 1.0.18 1.0.3 1.2.1.2 4.7.2 6.3.5 6.6.3 6.8.2 7.2.1 7.2.10 7.2.12 2.2.1 2.3.3 3.0.5 4.3.0 4.5.0 4.5.5 7.2.11 7.2.6 7.2.8

详情介绍:

Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce. WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook), TikTok, and Snapchat, & manage multiple product feeds, and view reports in one place using a single plugin solution. Track Add to Cart, Checkout, and Purchase events across supported advertising platforms. The plugin includes Conversion API (CAPI) support for Meta, TikTok, and Snapchat, along with pixel integrations for 12+ marketing and analytics tools. Sync WooCommerce products in real time to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog to keep product data up to date and improve Shopping feed approval and visibility. Universal Commerce Protocol (UCP) (Pro) enables WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.) Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with one unified WooCommerce solution to reduce costs, simplify setup, and manage marketing performance more efficiently. Trusted by 60,000+ stores to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data. In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study:\ Global paint brand sees 90% lift in Meta Ads with Conversios

安装:

  1. Upload the Conversios plugin folder to the /wp-content/plugins/ directory.
  2. Activate the plugin from the “Plugins” menu in WordPress.
  3. Set up Pixel & Analytics Integrations (WordPress Admin → Conversios → Pixel Integrations):
  4. Google Analytics 4 (GA4): Add your GA4 Measurement ID to enable WooCommerce event tracking.
  5. Google Ads: Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label. You can also enable enhanced conversions (optional).
  6. Microsoft Ads: Add your Microsoft UET Tag and configure the Purchase conversion goal/ID.
  7. Set up other integrations if needed:
  8. Meta (Facebook) Pixel, TikTok Pixel, Snapchat Pixel, Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel, Microsoft Clarity, Hotjar, Crazy Egg
  9. Sync your product feeds:
  10. Connect Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.
  11. After setup, click Finish Setup in the onboarding wizard.
  12. View reports inside the plugin (Conversios → Analytics Reports):
  13. General Reports (GA4) (Free)
  14. eCommerce Reports (GA4) (Pro)
  15. Google Ads Reports (Pro)
  16. Meta (Facebook) Reports (Pro)
  17. Explore detailed setup guides:
  18. Google Analytics 4 Setup
  19. Google Ads Conversions (Pro)
  20. Microsoft Ads Setup
  21. For common troubleshooting, visit our FAQ section.
  22. Need help? Email support@conversios.io.

屏幕截图:

  • Pixel & Analytics settings where you add channel IDs for event tracking.
  • Event tracking settings showing the WooCommerce events sent to each platform.
  • General Reports (GA4) screen showing sessions, users, engagement, and top pages.
  • Audience insights screen showing device, country, city, and daily traffic trends.
  • Product Feed screen showing channel connections for Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.

常见问题:

Does Conversios support Google Analytics 4 (GA4)?

Yes. Conversios integrates with Google Analytics 4 and automatically tracks 15+ eCommerce events like purchases, cart views, checkouts and sign-ups. Follow our step-by-step setup guide here: GA4 setup.

Can I use Conversios without writing code?

Yes. The plugin includes a no-code setup wizard to connect GA4, Google Ads, Microsoft Ads, Meta Pixel and other pixels in minutes.

Does Conversios support server-side tracking?

Yes. Server-side tracking is available in the Pro version. It helps recover conversions lost to iOS restrictions and ad blockers and improves attribution accuracy.

Is Google Ads remarketing included in Free?

Yes. The Google Ads remarketing tag is available in the free plan to build audiences. Google Ads purchase conversion tracking is available in Pro.

Does Conversios support Google Ads Dynamic Remarketing?

Yes. Dynamic remarketing is available in the Pro version. The plugin sends product identifiers and page types required to show personalized product ads on the Google Display Network. A connected Google Merchant Center feed is recommended.

Is Microsoft Ads purchase conversion tracking included in Free?

Yes. Microsoft Ads UET purchase conversions are supported in the free plan.

Why are events not firing in GA4 or Meta Events Manager?

Verify your IDs and labels first. Use GA4 DebugView or Meta Test Events to confirm events. If you use caching or security plugins, whitelist Conversios scripts. Ensure orders reach the WooCommerce thank-you page and that consent is granted when using a CMP.

What should I do if conversions are not showing in Google Ads or Meta?

Confirm the Conversion ID and Label (Google Ads) or Pixel ID (Meta). Check for caching or script blockers and whitelist Conversios. Validate events in GA4 DebugView, Meta Test Events and Microsoft UET Tag Helper.

Can I use my own Google Tag Manager (GTM) container?

Yes. You can use your own GTM container or the pre-configured options provided by Conversios.

Is Conversios compatible with Consent Mode v2?

Yes. Conversios supports Google Consent Mode v2 and works with popular CMPs to respect user choices under GDPR and CCPA.

Will the plugin slow down my site?

No. Conversios is performance-optimized and uses a lightweight implementation designed to minimize impact on load time.

Does Conversios work with High-Performance Order Storage (HPOS)?

Yes. Conversios is fully compatible with WooCommerce HPOS.

Can I sync product feeds to Google, Microsoft or Meta catalogs?

Yes. You can sync products to Google Merchant Center, Microsoft Merchant Center and Meta Catalog. TikTok Catalog is also supported.

Where can I view reports inside the plugin?

Go to Conversios → Analytics Reports. Tabs include General Reports (GA4, Free), Ecommerce Reports (GA4, Pro), Google Ads Reports (Pro) and Facebook (Meta) Reports (Pro).

Can I track logged-in users and guest users differently?

Yes. Conversios tracks both. Pro supports advanced mappings such as user ID and enhanced conversions where applicable and compliant.

Does Conversios track purchases from third-party payment gateways?

Yes, as long as the gateway returns to the WooCommerce thank-you page. Server-side tracking in Pro can help recover some offsite gateway cases.

What is Universal Commerce Protocol (UCP)?

Universal Commerce Protocol allows WooCommerce products to be discovered and purchased within Google Gemini. Conversios enables this by syncing your product catalog with Google Merchant Center and tracking purchases originating from Google Gemini using server-side tracking, so conversions are accurately reported in GA4 and supported ad platforms.

Is Universal Commerce Protocol (UCP) included in the free plugin?

No. Universal Commerce Protocol (UCP) is available only as part of the Conversios Server-Side Tracking (SST) Pro plan.

Do I need Google Merchant Center for UCP?

Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.

Can I customize which events are tracked?

Yes. You can enable or disable GA4, Ads and Meta events in settings. Pro adds advanced controls and custom mappings.

Will server-side tracking work on Safari and iOS browsers?

Yes. Server-side tracking helps maintain measurement on Safari, iOS and ad-blocked browsers by sending server events.

How can I ensure data privacy and comply with GDPR using Conversios?

Conversios integrates with popular CMPs such as CookieYes, GDPR Cookie Compliance, Real Cookie Banner and CookieBot, and supports Consent Mode v2 to manage data collection based on consent.

What happens if my website has a caching plugin enabled?

Whitelist Conversios scripts and exclude key endpoints from caching to ensure events are sent correctly.

Where can I report a bug or request a new feature?

Open a support thread on WordPress.org or email support@conversios.io.

更新日志:

Conversios 7.2.15 February 02, 2026 Conversios 7.2.14 December 01, 2025 Conversios 7.2.13 Nov 05, 2025 Security Fix Conversios 7.2.9 Sept 03, 2025 Enhancements Conversios 7.2.8 July 5, 2025 Changes Conversios 7.2.7 July 1, 2025 Enhancements Free Features Pro Features Conversios 7.2.5 May 1, 2025 Free Features Pro Features Conversios 7.2.4 March 18, 2025 Conversios 7.2.3 February 26, 2025 Conversios 7.2.1 February 3, 2025 Conversios 7.2.0 January 17, 2025 Conversios 7.1.7 September 27, 2024 Conversios 7.1.0 June 20, 2024 Conversios 7.0.0 February 6, 2024 Conversios 6.8.0 October 31, 2023 Conversios 6.6.0 September 18, 2023 Conversios 6.3.4 June 28, 2023 Conversios 6.2.0 May 31, 2023 Conversios 5.2.0 December 27, 2022 Conversios 5.0.0 October 20, 2022 Conversios 4.9.0 September 8, 2022 Conversios 4.8.0 June 20, 2022 Conversios 4.7.0 April 5, 2022 Conversios 4.6.0 January 26, 2022 Conversios 4.3.0 September 29, 2021 Conversios 3.0 March 8, 2021 Conversios 1.0.10