Fathom Analytics for WP

The best Google Analytics alternative for WordPress Fathom Analytics is a simple-to-use, privacy-focused (GDPR-compliant) website analytics tool for your WordPress site. You don’t have to edit the code in your WordPress template to start using our software. 👉 Check out our live demo or sign up for a free 30-day trial. You’ll need a subscription to Fathom Analytics to start collecting stats with this plugin, and our pricing starts at just $14/month. Instead of generating revenue from your visitors' data, we charge a fair and sustainable price for all our plans. Our business model is privacy-first by design. Why use Fathom Analytics? Google Analytics is time-consuming to use and difficult to understand. Google also kills off its popular software far too often (like Universal Analytics). That’s why Fathom Analytics exists: to make website analytics easy and quick to understand. Thousands of customers, from governments and banks to small businesses and bloggers, trust their website analytics to Fathom. Import from Google Analytics We’ve got an importer to save your UA (Universal Analytics) and GA4 data. Because we’ve got unlimited data retention, you can keep and view your stats forever. Setup in minutes Because Fathom Analytics is a single line of code, and our WordPress plugin doesn’t even require any coding, you can go from starting a trial to seeing real-time data within a few minutes. Learn how to set up our plugin here. Comply with privacy laws The best lawyers and legal minds worldwide regarding digital privacy have ensured that Fathom Analytics is fully compliant with GDPR, CCPA, ePrivacy, PECR and more. No cookie banners are required We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie banner plugins or consent notices for your site’s analytics. Email reports Get a snapshot of your website or websites delivered to your inbox so you can see your critical stats without even having to log into Fathom Analytics. These reports can be set up for any dashboard (or all of them) and sent to anyone (at your company, to your clients, whomever you want). Shared or private dashboards Want to grant access to specific website dashboards for particular clients/employees? Or make your dashboard 100% public? Fathom Analytics lets you create private, public or passworded dashboards without needing an account. More features

• Simple options page within WordPress admin
• Ability to not track yourself or specific user roles with a single click
• Search within dashboard boxes
• Tiny, lightweight script that's great for your SEO
• Dark mode
• All sites view to see all your sites at a glance
• And much more

Setup this WordPress plugin To learn how to quickly setup this plugin, read our support doc.

3.3.0 - September 5, 2024 Add cookiebot exclusion to script 3.2.4 - September 5, 2024 Add support for WordPress 6.6 3.2.3 - June 27, 2024 Added a way for our embed script to be added to OptimizePress pages. 3.2.2 - December 18, 2023 PHP 5.6 compatibility fix 3.2.1 - November 9, 2023 Additional cache handling for LiteSpeed minification and combining. 3.2.0 - November 6, 2023 Added a way to avoid our embed script being minified and combined (which breaks our embed script) in some caching plugins. 3.1.2 - October 26, 2023 Needed NULL not FALSE for wp_enqueue_script, fixed it now, thanks for the patience folks <3 3.1.1 - October 26, 2023 Removed the ?ver from the script.js file as it broke with some caching plugins. 3.1.0 - October 25, 2023 Moved Fathom script from footer to header Remove custom domain setting (see https://usefathom.com/docs/script/custom-domains) Add support to exclude logged in users by role from tracking Added settings link from plugin page 3.0.7 - December 9, 2022 Tested on new Wordpress version and updated our graphics for the Wordpress plugin page (well done, Paul, they're beautiful). 3.0.6 - April 26, 2022 Fixed a placeholder. 3.0.5 - December 7, 2021 Fixed security issue where an administrator could inject XSS code into the Analytics tab and gain access to super administrator accounts on a multi-site installation. 3.0.4 - July 12, 2021 Branding and instructions update. Nothing to see here, folks. Hope you're loving the new release of Fathom :) 3.0.3 - June 14, 2021 Fixed a bug with custom domains on an older version of PHP 3.0.2 - January 27, 2021 Set the default to track admins, as some users might miss this when installing Fathom for the first time. We also tested the plugin on Wordpress 5.6 and it's working great. 3.0.1 - January 27, 2021 Set the default to track admins, as some users might miss this when installing Fathom for the first time. We also tested the plugin on Wordpress 5.6 and it's working great. 3.0.1 - December 7, 2020 We've had users running into problems when using WP Rocket minification. We spoke to their support team and they advised us on how to exclude the Fathom script from minification. Huge thanks to Jon Henshaw (@henshaw) for initially raising this. 3.0.0 - May 12, 2020 This update includes breaking changes, so please read this message.

1. If you have any manual goals added, you should change them to follow our new guide (see here). Added new tracking code.
2. You can now exclude your own traffic even when you're logged out, we've added big improvements for custom domains and things are much faster.
3. If you use Fathom Lite, stick to 2.0.4, as you have everything you need

2.0.4 - May 9, 2020 Switched it around. A lot of Wordpress sites use goals so we can't use the new API yet, that'll have to come in a major number 2.0.3 - May 9, 2020 We have released brand new tracking code for custom domain users, removed the old fallback and things will now load much faster. 2.0.2 - April 15, 2020 Small fix with version control 2.0.1 - April 15, 2020 What a time to be alive. We have officially added custom domains to Fathom to help with those pesky ad-blockers. And we moved the snippet to the footer (where it escaped from). 2.0.0 - November 15, 2019 Well first of all, we are sorry for the long delay in updating this plugin! We've been busy at work on Fathom V2 all year. In this major update of the wordpress plugin, we've ensured backward compatability but have modified the guidelines to include some of the new changes we have made. Firstly, the concept of a "Dashboard URL" doesn't exist within V2, and you simply use the CDN URL! Nice and easy. But we have left the Dashboard URL in place for our V1 users who self-host. We've also added the ability for V2 users to embed their dashboard & create a new tab in the admin menu. 1.0.1 - October 10, 2018 Added support for tracking multiple sites in a single Fathom dashboard (requires Fathom v1.0.1). 1.0.0 - September 10, 2018 Plugin release.