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GTM for WooCommerce FREE - Google Tag Manager Integration

开发者 Handcraft Byte
Tag Concierge
更新时间 2024年10月5日 08:31
PHP版本: 7.0 及以上
WordPress版本: 6.6.2
版权: GPLv2 or later
版权网址: 版权信息

标签

google tag manager Google Analytics GA4 Facebook Pixel ecommerce events Microsoft UET consent mode

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详情介绍:

Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same. https://youtu.be/rxY13l4N4JI This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you're still undecided on your choice. To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here: Check live demo here (perform typical shop activities - add to cart, purchase - to see how events are triggered). This demo showcase all PRO plugin features - FREE version is limited to 2 events listed below. More information and documentation can be found here. Example scenarios
  1. Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4
  2. Get most out of Facebook and Instagram paid campaigns with conversion tracking
  3. Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version)
  4. Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)
Supported events After the plugin is installed it automatically tracks the following events: Which are a great base for conversion measurements and analysing sales funnels related to cart behavior. For full eCommerce events coverage, improved handling and professional support buy PRO version. PRO Version The paid version covers following events: Comes with presets for: Additonally, works with 3rd party plugins: Advantage over alternative solutions Only one plugin needed Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services. Reporting consistency A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools. Google Consent Mode v2 Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.

安装:

  1. Upload or install GTM for WooCommerce plugin from WordPress plugins directory.
  2. Activate the plugin through the Plugins menu in WordPress.
  3. That's it! If GTM is already implemented in your WordPress your eCommerce data will be pushed to GTM DataLayer. If not head to Settings > Google Tag Manager and paste in GTM snippets.
  4. Go to your Google Tag Manager workspace and define what you want to do with the tracked data. We know that settings up the GTM workspace may be cumbersome. That's why the plugin comes with a GTM container presets that you can import to your GTM workspace to create all required Tags, Triggers, and Variables in few simple clicks.
How to use JSON file with GTM container? In order to perform such import go to Settings > Google Tag Manager and click GTM Presets tab. Look for GTM Preset that you would like to install. Save it as a JSON file on your computer. Then in GTM go to the Admin panel of your workspace. Click Import Container. Choose the container file you have just downloaded. Decide which workspace it should go to. Then select Merge and Overwrite conflicting tags, triggers and variables. as import options. Hit Confirm to create tags, variables, and triggers for pushing Ecommerce events to the GA4 property. The last step is to define GA4 Measurement ID. Go to Variables find a variable with the GA4 Measurement ID name, click to edit it. Then paste your GA4 Measurement ID in the Value field. If you are importing Facebook Pixel preset you can find the tracking ID in FBP Pixel ID variable. Save and submit all the changes to make it live. You can find more detailed guides here.

屏幕截图:

  • **GTM for WooCommerce** settings and GTM snippets
  • eCommerce results in GA4 property
  • eCommerce results in Universal Analytics property
  • `add_to_cart` event captured in GTM debugger
  • `purchase` event captured in GTM debugger
  • How to import the provided GTM container?
  • GTM workspace tags after importer provided JSON file

常见问题:

How to inject GTM tracking snippet?

By default this plugin push eCommerce information to the GTM DataLayer object that can be installed by other plugins or directly in the theme code. It can also embed GTM snippets, go to settings to configure it.

How to setup my GTM tags and triggers now?

We know that settings up the GTM workspace may be cumbersome. That's why the plugin comes with GTM container presets that you can import to your GTM workspace to create all required Tags, Triggers, and Variables. See the Installation tab above or our guides for details.

What eCommerce events are supported?

This version of the plugin supports just purchase and add_to_cart events. Our PRO version available here supports more.

Is GA4 supported?

Yes! Just use the appropriate preset available in the settings screen of the plugin

更新日志:

1.10.34 1.10.34 1.10.33 1.10.32 1.10.31 1.10.30 1.10.29 1.10.28 1.10.27 1.10.26 1.10.25 1.10.24 1.10.23 1.10.22 1.10.21 1.10.20 1.10.19 1.10.18 1.10.17 1.10.16 1.10.15 1.10.14 1.10.13 1.10.12 1.10.11 1.10.10 1.10.9 1.10.8 1.10.7 1.10.6 1.10.5 1.10.4 1.10.3 1.10.2 1.10.1 1.10.0 1.9.4 1.9.3 1.9.2 1.9.1 1.9.0 1.8.1 1.8.0 1.7.0 1.6.0 1.5.8 1.5.7 1.5.6 1.5.5 1.5.4 1.5.3 1.5.2 1.5.1 1.5.0 1.4.4 1.4.3 1.4.2 1.4.1 1.4.0 1.3.1 1.3.0 1.2.0 1.1.0 1.0.0