WowOptin - Popup Maker and Optin Forms

WowOptin is a visual popup and opt-in builder for WordPress. Create newsletter subscription forms, lead magnets, announcements, coupon offers and promotional banners with flexible design and placement controls.

• Canva-like popup building flexibility with a visual, responsive editor.
• 700+ ready-made popup designs across the Free and [Pro] template collections. Premium designs are marked [Pro].
• Integrations with 10+ email marketing and analytics tools across Free and [Pro]. Mailchimp and owner-configured webhooks are included in Free; additional integrations require [Pro].
• [Pro] AI-powered copywriting with ChatGPT, Gemini and Grok.
• [Pro] Manual and automated A/B testing, advanced triggers and targeting.
• A plugin by WPXPO, whose plugins power 60K+ businesses.

[Pro] means a paid feature supplied by the separately purchased and installed WowOptin Pro add-on. Free works without a license key. The template and integration totals above cover both editions; they do not mean every design or integration is included in Free. WowOptin Pro | Documentation | Support Product overview: features marked [Pro] below require the separate add-on. [youtube https://www.youtube.com/watch?v=280J8oZzI_E] What can I create with WowOptin Free?

• Popups: collect newsletter subscribers, offer lead magnets, share announcements or display coupons and special offers.
• Banners / hello bars: place campaign announcements at the top or bottom of your pages.
• Slides: show a message or offer with adjustable placement.
• Inline forms: place opt-ins in supported post, page or widget content using a shortcode.

Free supports single-step campaigns. Multi-step forms and exit intent triggers require [Pro]. Visual builder and responsive design Position elements visually and customize their appearance with Canva-like flexibility. Adjust layouts for desktop, tablet and mobile, and hide selected elements on specific devices. Free includes heading, safe custom HTML, static countdown, image, video, coupon, social share, button, form, columns/group, shape and shortcode blocks. Use WordPress media-library uploads and ordinary design and placement controls. Executable custom HTML (scripts, event attributes, srcdoc and executable URL protocols) is removed for every role. Stylesheet tags are removed; safe inline styles remain supported. Custom CSS entry is removed; use the design controls or WordPress’s built-in CSS tools. Public forms use signed campaign/form bindings and owner-saved destinations; cached stale forms ask visitors to reload. Ready-made templates Start with a free design from the online template and preset library, then customize its content and layout. The 700+ design collection includes both free designs and premium designs marked [Pro]; premium designs require the separate Pro add-on. Triggers, audiences and display rules in Free Choose when a campaign appears, who sees it and where it displays:

• Trigger: display after a chosen number of seconds, using one trigger group.
• Audience: devices, new or returning visitors, logged-in status, browser languages and operating systems.
• Display rules: entire site, front page, selected pages and parent pages, posts, categories, tags, built-in post types and authors, using one display-rule group.

Advanced triggers, location and traffic-source targeting, custom post types and advanced display conditions require [Pro]. Schedules and opt-in intervals in Free Set ordinary start and end dates for a campaign. Choose repeat intervals in seconds, minutes or hours, and stop showing it after a visitor closes it or completes an action. Recurring schedules, intervals in days/weeks/months and view limits require [Pro]. Lead collection and analytics in Free Connect forms to Mailchimp or owner-configured webhooks, manage saved leads and review local campaign analytics. External destinations receive submissions only after the site owner configures them. Additional mail/CRM integrations and Google Analytics require [Pro]. WowOptin Pro features [Pro] The following features require the separately installed WowOptin Pro add-on and are not included in the Free plugin:

• [Pro] Multi-step forms: collect an email address, then display another message, offer or coupon.
• [Pro] Advanced triggers: scrolling, inactivity, exit intent and click/hover triggers, with additional trigger groups.
• [Pro] Advanced audience targeting: location and traffic sources.
• [Pro] Advanced display rules: additional rule groups, custom post types and WooCommerce/EDD conditions.
• [Pro] Recurring schedules: show campaigns on selected days and times.
• [Pro] Extended intervals and view limits: repeat in days, weeks or months, and limit campaign views.
• [Pro] Evergreen countdowns: create visitor-specific countdown offers.
• [Pro] AI-powered copywriting: generate or rewrite campaign messages with ChatGPT, Gemini or Grok, including multilingual prompts. A provider account/API key is required; provider charges may apply.
• [Pro] A/B testing: compare campaign variants and select a winner manually or automatically.
• [Pro] Additional integrations: connect providers such as MailerLite, Brevo, HubSpot, GetResponse and ActiveCampaign, and use Google Analytics. Provider accounts or companion plugins may be required.
• [Pro] Premium template access and stock image/video search and import through Pexels and Unsplash.

Pro requires compatible WowOptin Free with PHP extension interface version 2. Update Free and Pro together; older add-on releases using interface version 1 cannot supply campaign content to this renderer. Existing standalone Pro retains its replacement runtime during the Free-first upgrade transition. See the Pro readme for installation details and its additional external services. Support, author and source code Developed by WPXPO. Visit the documentation, ask for help through support, or contribute to the source on Bitbucket.

Requires WordPress 6.4+, PHP 7.4+ and MySQL 5.6+.

1. Install WowOptin from Plugins > Add New, or upload the optin ZIP.
2. Activate WowOptin in Plugins.
3. Open WowOptin, create a supported campaign and configure its form destinations if needed.

1.5.5 - 13 Nov 2026

• Fix: Custom embed hook support due security improvements. Embedded campaigns now use predefined placements only.
• Fix: Corrected embedded campaign output and asset loading for body, footer, and comment form placements.

1.5.4 - 08 Nov 2026

• Fix: Prevented malformed video URLs from causing campaign rendering errors, including video backgrounds.
• Fix: Protected lead CSV exports against spreadsheet formula injection while preserving numeric values and text formatting.

1.5.3 - 01 Nov 2026

• Fix: Replaced PHP 8-only string functions to maintain PHP 7.4 compatibility in campaign rendering, device detection, and display rules.

1.5.2 - 30 Oct 2026

• Fix: Prevented early WooCommerce translation loading notices by deferring cron scheduling until init.
• Fix: Corrected database migration result handling to prevent false failure reports and correctly detect SQL errors.

1.5.1 - 27 Oct 2026

• Fix: Wordpress code issue (again).

1.5.0 - 22 Oct 2026

• Fix: Wordpress code issue. View the changelogs for older versions.