Pixel Tag Manager for WooCommerce - Google Analytics 4, Google Ads, and More Pixels

The Pixel Tag Manager for WooCommerce plugin delivers automated eCommerce event tracking — with no coding required. Setup takes less than 2 minutes, making it easy to start tracking customer behavior and conversions across multiple platforms. Pixel Tag Manager seamlessly integrates with: Google Analytics 4 (GA4), Google Ads (Conversion Tracking, Enhanced Conversions, Dynamic Remarketing), Microsoft Advertising (Bing Ads), Meta Pixel (Facebook Pixel), Facebook Conversion API, Snapchat, Pinterest, TikTok, and Twitter. This powerful tool enables WooCommerce store owners to track essential user actions, gain actionable insights, and build highly targeted audiences for advertising campaigns, ultimately driving better ad performance and higher ROI. The plugin also supports Google Consent Mode V2, ensuring compliance with privacy regulations. With Facebook Conversion API integration, you can improve event matching, enhance attribution, and reduce cost per action (CPA) throughout the customer journey. Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including:

• Page Views
• Product Views
• Product List Views
• Add to Cart (from listings & product pages)
• Remove from Cart
• Checkout Initiation & Checkout Steps
• Purchases / Order Conversions (including Thank You page visits)

Supported Platforms

• Google Analytics 4 (GA4)
• Google Ads (Conversion, Enhanced Conversion, Dynamic Remarketing)
• Microsoft Ads
• Meta Pixel & Facebook Conversion API
• TikTok (including Conversion API)
• Pinterest (including Conversion API)
• Snapchat
• Twitter
• Bing Ads Why It Matters Understanding shopper behavior is at the heart of effective marketing. This plugin automates tracking of critical WooCommerce events (page views, add-to-cart, checkout, purchase, etc.), giving you the insights needed to optimize ad spend and boost ROAS.

Top Features 🚀 Quick Setup: Install and add your Pixel IDs in under 2 minutes. 🛠 No Coding Needed: Enable tracking via simple settings with tooltips. 📊 Complete Event Coverage: Automatically tracks add-to-cart, checkout steps, purchases, product views, and more. ⚡ Lightweight: Optimized for speed, minimal impact on your store performance. 🌍 Multi-Platform: Works with all major advertising and analytics platforms. Pixel Tag Manager offers integration capabilities for WooCommerce stores.

• Pixel Tag Manager streamlines the tracking process via Google Tag Manager, ensuring a smooth and efficient experience.
• Google Tag (NEW): Easily add and manage your Google Tag for seamless integration with Google services. Choose to use it for GA4, Google Ads, or both, all from a simple, user-friendly interface.
• Accurate GA4 Tracking: Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events.
• Google Ads Tracking: You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.
• Dynamic Remarketing with Google Ads: Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.
• Track your store form submissions with Google Analytics 4
• Microsoft Ads Pixel: This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.
• Facebook Conversion API: Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook's advertising ecosystem.
• Meta Ads Pixel (Facebook Ads Pixel): Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.
• Snapchat Ads Pixel: You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.
• Twitter Ads Pixel: Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel.
• TikTok Ads Pixel & Conversion API (NEW): Comprehensive eCommerce event tracking with enhanced server-side conversion tracking for improved accuracy and reliability.
• Pinterest Conversion API (NEW): Enhanced ad performance tracking with server-to-server integration for more accurate conversion measurement.
• Advanced Matching (NEW): Improved user identification across platforms (Facebook, TikTok, Twitter, Bing, and Pinterest) for more accurate tracking and attribution.
• Conversion API Logs (NEW): Built-in viewer to monitor and debug the latest API calls directly from your WordPress dashboard.
• Granular Event Controls (NEW): Fine-tune your tracking with advanced controls for purchase event triggers and data sharing preferences.

GrowInsights360 GA4 Dashboard GrowInsights360 is a powerful analytics dashboard that helps you visualize and understand your Google Analytics 4 (GA4) data — all in one place. With secure Google OAuth integration, you can easily connect your GA4 account and start monitoring key website metrics. Gain insights across multiple dimensions such as traffic, conversions, user behavior, and performance.

• Google Analytics Dashboard Overview: View GA4 insights across multiple timeframes, including Today, This Week, This Month, This Quarter, Last Quarter, This Year, and Last Year.
• General Reports: Access Google Analytics insights across various timeframes to track performance trends over time.
• Product Performance Reports: Get detailed insights with multi-dimensional analysis to understand how individual products are performing on your e-commerce site.
• Purchase Journey Reports: Analyze user journeys across dimensions such as country, device category, language, city, and browser.
• Comparison Options: Each metric includes built-in comparisons to previous periods. (e.g., This Week vs Last Week)
• Time-Based Performance & Custom Date Range: Select from various preset dates or set a custom date range.
• Download CSV & PDF: Export your table data in CSV or PDF format.
• Clean, intuitive interface

🚀 Pro Features (Upgrade To PRO) 📊 Google Analytics & Tag Management

• Google Analytics 4 (GA4) with Enhanced E-commerce Tracking
• Form Submission Tracking in GA4
• Implement all tracking using Google Tag Manager
• Google Ads Enhanced Conversion Tracking
• Google Ads Dynamic Remarketing
• Google Ads Form Conversion Tracking

📱 Social Media Pixels & Conversion API

• Facebook Pixel with Conversion API
• TikTok Pixel with Conversion API
• Pinterest Pixel with Conversion API
• Twitter Pixel with Advanced Tracking
• Snapchat Pixel with Advanced Tracking
• Advanced Matching across all platforms (Facebook, TikTok, Twitter, Bing, Pinterest)

🛠 Advanced Features

• Conversion API for Facebook, TikTok, Pinterest
• Conversion API Logs Viewer
• Granular Event Controls for purchase tracking
• ROAS (Return on Ad Spend) tracking for TikTok Ads
• Microsoft Ads (Bing) Pixel with Dynamic Remarketing
• Axeptio Integration with Google Consent Mode v2
• Complete eCommerce event tracking for all platforms
• Priority Support and Regular Updates (Upgrade To PRO Now)

🆓 Free Features 🔍 Basic Tracking (Page Views & Purchases)

• Google Analytics 4 (GA4) - Basic Events
• Google Ads Conversion Tracking
• Facebook Pixel - Basic Events
• TikTok Pixel - Basic Events
• Pinterest Pixel - Basic Events
• Twitter Pixel - Basic Events
• Snapchat Pixel - Basic Events
• Microsoft Ads (Bing) Pixel - Basic Events

📈 Analytics & Reporting

• GrowInsights360 GA4 Dashboard (Lite Version)
• Basic Conversion Tracking
• Standard Event Tracking
• 💡Note: Free version includes basic tracking for all platforms. Upgrade to Pro for advanced features like Conversion API, Advanced Matching, and more detailed analytics.
• Advanced Matching for multiple platforms for purchase events (Facebook, TikTok, Twitter, Bing, Pinterest)
• Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required.

Installation

1. Upload the plugin to /wp-content/plugins/
2. Activate through the Plugins menu
3. Find Pixel Tag Manager → Pixels Settings
4. Add your Pixel IDs

The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Enhanced Conversion Tracking and Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin's settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed. For additional assistance, refer to our plugin documentation or contact our support team. Documentation Documentation of the plugin, Open the Documentation PDF Documentation of the plugin, Open the documentation Privacy & Terms When a user onboards for the first time by adding an email address or updating it in the Pixel Settings page, they must accept the Privacy Policy and Terms before saving data. https://growcommerce.io/privacy-terms/

2.1 - 26 December 2025

• Added compatibility with latest WordPress and WooCommerce versions for improved stability and performance.
• Added Google Tag option to use it for GA4, Google Ads, or both.
• Enhanced Facebook Conversion API tracking with better event data accuracy and reliability.
• Added TikTok Conversion API integration to track user actions and conversions more effectively.
• Added Pinterest Conversion API support for better ad performance tracking and optimization.
• Implemented Advanced Matching data sharing across multiple platforms including Facebook, TikTok, Twitter, Bing, and Pinterest for improved user identification and tracking accuracy.
• New toggle in Advanced Settings to enable/disable Advanced Matching data sharing for better privacy control.
• Added granular control over Thank You page purchase event triggers for more flexible conversion tracking setup.
• New Conversion API logs viewer within the plugin dashboard to monitor and debug the latest 10 API calls.
• UI Improvements.

2.0 - 27 August 2025

• In this update, we have added the GrowInsights360 Dashboard inside the Pixel Tag Manager to provide enhanced tracking and reporting capabilities. The update also introduces multi-dimensional GA4 reporting, including Product Performance and Purchase Journey insights, along with time-based performance analysis and custom date range selection. We’ve also added options to download reports in CSV and PDF formats, improved the overall user interface for a more intuitive experience

1.5.6 - 01 June 2025

• Added Google Ads form conversion tracking functionality.
• User Interface (UI)

1.5.5 - 16 February 2025

• Added settings option to exclude Fee from order revenue.

1.5.4 - 16 November 2024

• Check compatibility with latest WordPress and WooCommerce.
• Added settings option to exclude specific user roles from event tracking.

1.5.3 - 24 August 2024

• Improved UI interface and enhanced conversion tracking for GA4.

1.5.1 - 02 June 2024

• Rename the plugin name
• User Interface (UI) and code Enhancement

1.5.0 - 07 May 2024

• Enabled seamless integration of Axeptio cookie banner with the Google Tag Manager, easy to integration, not required any code.
• Google Consent Mode V2 support with the Axeptio
• Introduced inbuilt documentation accessible through an embedded iframe on the GrowCommerce platform, facilitating easy management and continuous improvement of documentation resources.

1.4.4 - 03 March 2024

• Added compatibility to facilitate the tracking of multiple Facebook pixel IDs.

1.4.3 - 05 December 2023

• Added compatibility with HPOS (High-Performance Order Storage) for WooCommerce.

1.4.2 - 25 November 2023

• User Interface (UI) Enhancement

1.4.1 - 09 September 2023

• User Interface (UI) Enhancement

1.4.0 - 03 September 2023

• Deprecated GA3 tracking in the plugin and Google Tag Manager (GTM) Tags.
• Added an option to send SKU/Product ID for eCommerce product tracking data
• Add integrate form submission tracking into Google Analytics 4

1.3.5 - 02 April 2023

• Make compatibility with latest PHP version.

1.3.4 - 04 March 2023

• NEW FEATURE - Facebook Conversion API which one increased event matching, better measurement Ads performance and attribution across your customer's full journey.
• We have added the field event id for Facebook pixel tracking.

1.3.3 - 22 February 2023

• Minor bug fixes for tracking.

1.3.2 - 21 February 2023

• Checkout Steps 1 and 2 implementation for Google Analytics 4 (GA4).

1.3.1 - 14 February 2023

• Hide the message at topbar for pro user after upgrade the plan.

1.3.0 - 12 February 2023

• GrowCommerce has been working on a major release for the last Two Months. We are happy to announce that we have given the integration with Google Tracking. Now our customers can use the feature of Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking.
• ecommerce businesses can start tracking with both Google Analytics 4 (GA4).
• Improve the plugin UI design for a better view of pixel setting and pricing page.

1.2.6 - 02 December 2022

• In this release, We have made to more user-effective plugin UI

1.2.5 - 16 November 2022

• In this release, we have added the field's value to make the ROAS Ad spend supported for TikTok Ads pixel tracking
• Add the FreeVsPro Page

1.2.4.1 - 15 October 2022

• Minor bug fixe on the account page

1.2.4 - 13 October 2022

• New: We are happy to announce, The Pixel Tag Manager plugin for WooCommerce added the pro version capability to use more pixels
• New: Added the account page. here user can activate or deactivate his license key

1.2.3 - 06 September 2022

• update readme text and banner

1.2.2 - 06 August 2022

• Minor bug fixes

1.2.1 - 06 August 2022

• The Pixel Tag Manager plugin, Add settings option to Exclude Tax and Shipping From Order Revenue. the settings option under the pixels page.

1.2.0 - 25 July 2022

• The Pixel Tag Manager plugin is now tracking eCommerce events for TikTok Ads Pixel.

1.1.1 - 16 July 2022

• Minor bug fixes

1.1.0 - 16 July 2022

• In the Free plan, allow any three pixels from Bing Ads(Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel and Twitter Pixel.
• Now, The Pixel Tag Manager plugin also supports Microsoft Advertising ( Bing Ads ) and Twitter Ads.

1.0.0

• Initial release