Pixelavo - Server Side Tracking & Pixel + AI Ads Tools

Pixelavo - Pixel Tracking & AI Ad Tools for WordPress Pixelavo helps you install and manage Facebook Pixel (Meta Pixel) on your WordPress site. It combines two main capabilities: 1. Pixel Tracking & Conversions API: Set up Facebook Pixel tracking with support for the Conversions API (server-side tracking). Track visitor interactions such as page views, purchases, add-to-cart actions, form submissions, and more. Server-side tracking via the Conversions API helps maintain tracking accuracy even when browser-based methods are blocked by ad blockers or privacy settings. Pixelavo supports both WooCommerce and Easy Digital Downloads stores. 2. AI-Powered Ad Tools: Pixelavo includes two AI tools that run in your WordPress dashboard:

• AI Ad Copy Generator: Input your product details, target audience, and campaign objectives to generate multiple variations of ad text, headlines, and descriptions. Supports tone adaptation (professional, casual, urgent, luxury) and campaign-specific optimization.
• AI Marketing Consultant: A chat-based interface for Facebook advertising questions. Ask about campaign setup, targeting strategies, pixel troubleshooting, budget allocation, and more. Conversation history is saved so you can pick up where you left off.
• Multiple AI Models: Choose from OpenAI (GPT-3.5, GPT-4, GPT-5) or Google Gemini models depending on your preference and budget. How AI features work: Pixelavo connects to OpenAI or Google Gemini using your own API key (BYOK — Bring Your Own Key). There is no subscription fee for the AI features — you pay the API provider directly based on your usage. No credit card is required by Pixelavo itself.

Get Pro Features | Documentation | Support Who Is Pixelavo For?

• E-commerce store owners using WooCommerce or Easy Digital Downloads who need Facebook Pixel tracking
• Digital marketers managing Facebook ad campaigns who want AI-assisted ad copy creation
• Small businesses looking to set up conversion tracking and server-side events
• Agencies managing Facebook Pixels across multiple client sites (Pro)
• Beginners who want guided help with Facebook advertising through the AI consultant

Key features:

1. WordPress integration: Pixelavo integrates with WordPress, allowing you to implement the Conversions API and server-side tracking on your website.
2. Event tracking: With Pixelavo, businesses can track a variety of events on their website, including purchases, leads, pageviews, and more. This data can be used to optimize Facebook advertising campaigns and improve targeting.
3. Custom event tracking: In addition to standard events, Pixelavo allows businesses to track custom events, such as button clicks, form submissions, or any other actions that are valuable to their business.
4. Automatic event matching: Pixelavo automatically matches events on the website to the corresponding events in Facebook Ads Manager, making it easy to track conversions and optimize campaigns.
5. Real-time event tracking: Pixelavo provides real-time event tracking, allowing businesses to quickly see how users are interacting with their website and make data-driven decisions about their advertising campaigns.
6. Exclude Roles: Exclude members of your team to ensure your Pixel data remains accurate. You can exclude specific WordPress user levels, such as Admins, Editors, and Contributors.
7. Product Feed: Generate Dynamic Product Ads and Custom Audiences feeds for Facebook ad targeting.
8. Create Custom Events: Define custom events to track specific activities on your site, including page visits, button clicks, and link interactions.
9. AI Ad Copy Generator: Generate Facebook ad copy using AI. Input your product details, target audience, and campaign objectives to get multiple variations of primary text, headlines, and descriptions. Supports OpenAI (GPT-4/GPT-5) and Google Gemini models with tone adaptation (professional, casual, urgent, luxury) and campaign-specific settings.
10. AI Marketing Consultant: Chat-based Facebook advertising guidance in your WordPress dashboard. Ask questions about campaign optimization, targeting strategies, pixel setup, conversion tracking, and advertising best practices. Includes persistent chat history. Powered by OpenAI or Google Gemini.

AI Features: AI Ad Copy Generator: Input your product details, target audience, and campaign objectives to generate 3 variations each of:

• Primary text tailored for your campaign objective (awareness, traffic, conversions, or retargeting)
• Headlines for your ad creative
• Descriptions to complement the headline
• Optimization tips based on your inputs AI Marketing Consultant: Ask questions about:
• Campaign optimization strategies
• Audience targeting
• Pixel setup and troubleshooting
• iOS 14.5+ tracking solutions
• Budget optimization and scaling
• Creative testing strategies Both AI features support OpenAI (GPT-3.5/GPT-4/GPT-5) and Google Gemini models. API keys are stored with AES-256-CBC encryption. Requires your own API key from OpenAI or Google.

Available Events: Pixelavo supports tracking of numerous Facebook pixel events, including:

• View Content
• View Category
• Search
• Remove From Cart
• Add To Cart [Pro]
• Initiate Checkout [Pro]
• Purchase [Pro]
• Refund [Pro]
• Subscription [Pro] (SubscriptionCreated, SubscriptionRenewed & SubscriptionCancelled)
• Customize Product (WooCommerce Only) [Pro]
• PageScroll
• TimeOnPage
• FormSubmission (Fluent Forms, Contact Form 7, WPForms & HT Contact Form)
• Download
• CompleteRegistration
• Login
• TelClick
• InternalLinks [Pro]
• ExternalLinks [Pro]
• Video (YouTube, Vimeo & SelfHosted) [Pro]

Integrations:

1. WooCommerce: Integrates with WooCommerce to track key events like purchases, add-to-cart actions, and product views. Supports both browser-side pixel and server-side Conversions API tracking for WooCommerce stores.
2. Easy Digital Downloads (EDD): Supports Easy Digital Downloads to track Facebook Pixel events and conversion data. Integrates with Facebook’s Conversions API for server-side tracking of digital product purchases and downloads.

Quick Setup:

1. Install and activate Pixelavo
2. Add your Facebook Pixel ID
3. Optionally add an API key from OpenAI or Google for AI features
4. Configure events and start tracking

Security:

• AES-256-CBC encryption for API keys
• Data stays on your WordPress site
• No third-party data sharing for tracking data
• AI queries are sent directly to your chosen provider (OpenAI/Google) — Pixelavo does not proxy or store your conversations

Pro Features: Upgrade to Pro for advanced tracking and optimization features:

1. Multiple pixel support: Add multiple Facebook Pixels to track data across different ad accounts or campaigns.
2. Advanced WooCommerce Events: Track purchases, add-to-cart, initiate checkout, and more e-commerce events.
3. Advanced EDD Events: Full Easy Digital Downloads integration with purchase tracking.
4. Exclude Bouncing Visitors: Time delay settings to prevent bouncing visitors from triggering events.
5. Advanced Matching: Send additional customer information to improve attribution accuracy.
6. Additional user information: Include referrer, language, categories, and tags as event parameters.
7. Additional Purchase Information: Track coupon usage and shipping details for better audience targeting.
8. Premium Events: Video tracking, internal/external links, subscription events, and more.

Facebook Conversions API Facebook Conversions API (formerly known as the Server-Side API) is a tool that allows businesses to send their website or app conversion data directly to Facebook's servers, bypassing the need for browser-based tracking methods like the Facebook Pixel. Using the Conversions API, businesses can track actions such as purchases, sign-ups, and other valuable events that occur on their website or app. This data can then be used to optimize Facebook advertising campaigns, such as retargeting ads to users who have already taken specific actions on the business's website or app. Some benefits of using Facebook Conversions API include:

1. Helps improve tracking accuracy: By bypassing the need for browser-based tracking, businesses can ensure that all conversion data is captured accurately, even if a user's browser settings or ad-blocking software prevent the Facebook Pixel from tracking their actions.
2. Increased privacy: Because the Conversions API sends data directly to Facebook's servers, businesses can reduce the amount of user data that is shared with third-party trackers, potentially improving user privacy and security.
3. Greater control: The Conversions API allows businesses to track and send custom data points to Facebook, giving them greater flexibility and control over how they track and optimize their advertising campaigns.
4. Helps reduce potential data loss: Because the Conversions API relies on server-to-server communication, rather than browser-based tracking, businesses can reduce the risk of data loss due to issues like browser crashes or network outages.

Overall, the Facebook Conversions API can provide businesses with a more accurate, flexible, and privacy-focused way to track and optimize their Facebook advertising campaigns. Need Help? Is there any feature that you want to get in this plugin?\ Needs assistance to use this plugin?\ Feel free to Contact us

This section describes how to install the Pixelavo plugin and get it working.

1. Go to the WordPress Dashboard "Add New Plugin" section.
2. Search For "Pixelavo".
3. Install, then Activate it.

OR:

1. Unzip (if it is zipped) and Upload pixelavo folder to the /wp-content/plugins/ directory
2. Activate the plugin through the 'Plugins' menu in WordPress

Version: 1.5.3 - Date: 03-03-2026

• Fixed: Nonce sanitization and externalized jQuery in webpack build.
• Fixed: Added translators comment for sprintf placeholders in diagnostic notice.
• Fixed: Replaced heredoc syntax with single-quoted strings for Plugin Check compliance.
• Improved: Updated Plugin URI

Version: 1.5.2 - Date: 27-02-2026

• Fixed: Nonce sanitization and input validation in security notices.
• Fixed: Added proper error responses for REST API permission checks.
• Improved: Renamed global variable to use plugin-specific prefix.

Version: 1.5.1 - Date: 26-02-2026

• Improved: Admin notice display.
• Fixed: Admin routing now redirects invalid paths to the default settings page.

Version: 1.5.0 - Date: 19-02-2026

• Added: HT Contact Form support for Form Submission event tracking.

Version: 1.4.7 - Date: 05-02-2026

• Fixed: Product feed now correctly outputs variation-specific image, price, availability, and link.
• Improved: Added documentation links to Pixel ID, Access Token, and Test Event Code fields.

Version: 1.4.6 - Date: 08-12-2025

• Improved: Optimized page list queries for better admin performance.
• Fixed: WP_Error validation for taxonomy queries in EDD events.

Version: 1.4.5 - Date: 13-11-2025

• Fixed: Minor issue with notice manager.

Version: 1.4.4 - Date: 13-11-2025

• Improved: Advanced matching performance with enhanced data.

Version: 1.4.3 - Date: 23-10-2025

• Improved: Minor UI update and optimizations.

Version: 1.4.2 - Date: 12-10-2025

• Improved: Facebook Pixel events now send only compliant parameters for better Event Match Quality score.
• Fixed: Advanced matching noscript pixel now safely handles missing user data fields.
• Fixed: Event parameters maintain numeric format without thousand separators to prevent Facebook parsing errors.

Version: 1.4.1 - Date: 30-09-2025

• Fixed: Issue with saving pixels and custom events data

Version: 1.4.0 - Date: 25-09-2025

• Added: AI Ad Copy Generator - Generate Facebook ad copy using GPT-4/GPT-5 or Google Gemini
• Added: AI Marketing Consultant - Chat-based Facebook advertising guidance with persistent history
• Added: Support for OpenAI GPT-3.5, GPT-4, GPT-5, and Google Gemini AI models

Version: 1.3.4 - Date: 27-07-2025

• Added: New "TelClick" event.

Version: 1.3.3 - Date: 09-07-2025

• Fixed: Escaping issue in multiple areas.
• Improved: Code quality with proper function prefixing throughout codebase.
• Improved: Replaced wp_redirect() with wp_safe_redirect() and added proper exit() calls.

Version: 1.3.2 - Date: 07-07-2025

• Improved: Enhanced input validation checks throughout the codebase.
• Fixed: Resolved potential PHP notices from undefined variables and empty value checks.

Version: 1.3.1 - Date: 17-06-2025

• Fixed: Translation issues with string concatenation in multiple areas
• Fixed: Potential undefined variable issue in 'RemoveFromCart' event

Version: 1.3.0 - Date: 30-04-2025

• Added: New "Complete Registration" and "Login" events.

Version: 1.2.6 - Date: 16-04-2025

• Added: Compatibility with the latest WordPress version.

Version: 1.2.5 - Date: 06-02-2025

• Fixed: Issue with "ViewContent" and "Purchase" events setting get reset.

Version: 1.2.4 - Date: 28-01-2025

• Added: New "RemoveFromCart" event.
• Improved: UI/UX for WooCommerce and Easy Digital Downloads (EDD) events settings.
• Updated: Move "ViewContent" and "Purchase" events setting to "WooCommerce Events" page.

Version: 1.2.3 - Date: 01-01-2025

• Added: New Form Submission event tracking compatibility with Fluent Forms, Contact Form 7, and WPForms.
• Improved: UI/UX for Other events settings.

Version: 1.2.2 - Date: 02-12-2024

• Added: New "Download" event.

Version: 1.2.1 - Date: 14-11-2024

• Tweak: Admin CSS for cross-browser compatibility.

Version: 1.2.0 - Date: 07-11-2024

• Fixed: Translation issue in Options_field.php file.

Version: 1.1.9 - Date: 02-10-2024

• Fixed: Issue attempt to read property on null in helper-functions.php

Version: 1.1.8 - Date: 29-08-2024

• Fixed: Translation issue in pixel-extra-events-data.php file.
• Updated: Language pixelavo.pot file.

Version: 1.1.7 - Date: 07-08-2024

• Added: New TimeOnPage event.
• Fixed: Call to undefined function is_shop() issue.

Version: 1.1.6 - Date: 14-07-2024

• Added: New PageScroll event.
• Fixed: Undefined property: WP_Post_Type::$taxonomy issue.

Version: 1.1.5 - Date: 23-06-2024

• Added: New options for choosing the Pixel List and Target Pages.

Version: 1.1.4 - Date: 11-06-2024

• Tweak: Display a notification when data is saved or updated.

Version: 1.1.3 - Date: 26-05-2024

• Fixed: Call to undefined function is_shop() issue for non-Woocommerce users.

Version: 1.1.2 - Date: 23-05-2024

• Fixed: Issue with custom event "Page Visit" is not triggering on the shop page.

Version: 1.1.1 - Date: 02-04-2024

• Fixed: Escaping issues have been resolved in multiple areas.

Version: 1.1.0 - Date: 14-03-2024

• Fixed: Conversion API access token textarea remain focused.
• Improved: Removed dependency on JS for Diagnostic data notice dismiss issue

Version: 1.0.9 - Date: 04-02-2024

• Added: Easy Digital Downloads (EDD) Integration.
• Updated: Language translation file.

Version: 1.0.8 - Date: 18-01-2024

• Fixed: Switcher remain closed even if it was enabled.

Version: 1.0.7 - Date: 28-12-2023

• Updated: Language translation .pot file
• Tweak: Opt-in message to provide non-sensitive diagnostic data and usage information to improve the plugin

Version: 1.0.6 - Date: 25-11-2023

• Added: Custom events option.
• Fixed: Undefined error issue for the ViewContent event.

Version: 1.0.5 - Date: 07-08-2023

• Tweak: Option to select timing for triggering Purchase event (pro)

Version: 1.0.4 - Date: 08-05-2023

• Fixed: Server Event issue with Pixel ID.
• Improved: Form style.

Version: 1.0.3 - Date: 30-04-2023

• Added: Exclude Roles option.
• Added: Woocommerce Product Feed option.
• Added: Compatibility with the latest WordPress version.

Version: 1.0.2 - Date: 22-03-2023

• Fixed: Pixel limit compatibility with pro version.

Version: 1.0.1 - Date: 12-03-2023

• Added: New 3 WooCommerce Event (ViewContent, Search and ViewCategory)
• Added: Conversion API support to track customer action more accurately.

Version: 1.0.0 - Date: 11-03-2023

• Initial Release