Scoby Analytics

SCOBY ANALYTICS: PIONEERING THE NEW ERA OF WEB ANALYTICS Scoby Analytics leads the evolution in web analytics with its server-side tracking technology. Offering a consent-free methodology, developed in close collaboration with Germany's leading data protection experts, it simplifies GDPR and ePrivacy compliance while delivering in-depth insights, respecting visitor privacy to the utmost degree. From local bloggers to global enterprises, Scoby Analytics equips site owners to effortlessly manage the intricacies of web analytics with a seamless, privacy-first approach that has been our cornerstone from the start. ELEVATE DATA QUALITY WITH TRUE RESPECT OF PRIVACY Transform your approach to web data collection with Scoby Analytics. Utilizing server-side tracking, we capture every essential interaction—marketing clicks, page views, conversions — accurately, navigating around ad blockers and removing the need for consent queries. This ensures you have access to complete, actionable data for informed decision-making. PRESERVE SPEED, SEO RANKINGS AND WEB VITALS Acknowledging the critical role of website performance, Scoby Analytics is designed to safeguard your site’s SEO rankings and Core Web Vitals. Implement our solution and maintain a swift, search-engine-optimized site offering a premium user experience without any adverse impacts. Its low memory footprint and unmeasurable impact on rendering speed make it a superior choice for your data collection. GAIN DEEPER INSIGHTS WITH ADVANCED METRICS With Scoby Analytics, delve into unparalleled depths of your website's analytics. Our advanced metrics analyze up to 100% more traffic, shedding light on visitor behaviors, engagement levels, and interactions with content. These insights are pivotal for site owners and marketers aiming to fine-tune content strategies and support strategic business decisions, fostering growth and boosting user engagement. WHY SCOBY ANALYTICS? Is the task of analyzing your website's performance cloaked in a haze of privacy concerns and data compliance issues? Do you find yourself wrestling with the balance between gaining insights and respecting visitor privacy? Are you looking for a tool that provides comprehensive data without the complications of consent pop-ups? These challenges often put website owners in a tough spot, having to choose between analytics depth and user privacy. Scoby Analytics emerges as the solution to these modern dilemmas, offering a suite of benefits that set it apart:

• You get the full Picture: With Scoby Analytics, witness the full breadth of your website's data—every paid click, every page view, every conversion. Our technology ensures complete data collection, immune to ad blockers and free from consent pop-ups, delivering the entirety of your traffic and user interactions without compromise.
• Privacy-First Analytics: Navigate the digital landscape with confidence, knowing that Scoby Analytics is built from the ground up to respect your visitors' digital privacy. Our approach was developed in close collaboration with leading data protection experts, making consent banners a thing of the past.
• Actionable Insights: Beyond mere pageviews and visitor counts, delve into metrics that matter with Scoby Analytics. Understand the granular behavior of your audience through advanced metrics like the percentual distribution of time spent and detailed percentile reports.
• Zero Impact on Performance, SEO and Core Web Vitals: Implement Scoby Analytics without any adverse effects on your SEO efforts or website performance. Our technology is fine-tuned to run seamlessly, safeguarding your site’s ranking potential and user experience metrics.

Choose Scoby Analytics to propel your website forward with data-driven decisions, secure in the knowledge that you're fully respecting your visitors' privacy and still getting the full picture of your site's performance. Leverage Scoby Analytics for ethical, detailed, and streamlined website analysis. LET'S GO OVER KEY FEATURES IN SCOBY ANALYTICS Scoby Analytics helps you analyze your WordPress traffic in many ways. Let's take a look! CAPTURE COMPLETE TRAFFIC INSIGHTS WITHOUT COMPROMISE In the landscape of digital analytics, full visibility into your website's traffic and conversions is critical, especially when it pertains to paid sources where every click counts. Scoby Analytics excels in this area, capturing 100% of your WordPress site's paid traffic sources, traffic, and conversions, ensuring that you have a complete overview of your investment's performance. Traditional analytics tools often require user consent to track this data, which can significantly reduce visibility, sometimes to as low as 40% of actual traffic. This consent-based blind spot can leave you with an incomplete picture of how well your paid campaigns are performing. Scoby Analytics bypasses the need for consent, maintaining full insight into your traffic and enabling you to measure the true effectiveness of your paid sources without any data being concealed by consent barriers. With Scoby Analytics, empower your strategy with the full spectrum of data and optimize your campaigns with confidence. STAY ON TOP OF YOUR DATA WITH INNOVATIVE METRICS Delve into metrics that matter with Scoby Analytics and unlock a deeper understanding of your audience's engagement. With Scoby Analytics, you gain access not only to the essential vanity metrics that provide a snapshot of your website's performance—visits, visitors, page views, and average time spent on site—but also to advanced analytics that offer deeper insights. Our platform goes beyond the basics to deliver a granular view of user engagement through the distribution of time spent. This innovative metric breaks down precisely what percentage of visitors spend various lengths of time on your site, providing a nuanced understanding of user behavior. Moreover, Scoby Analytics brings you percentile-based reporting, a sophisticated analysis that outlines the time spent by visitors in a more detailed manner. By examining these percentiles, you can identify behavioral patterns, such as whether a majority of users engage with your content for a longer or shorter duration. This data is crucial for optimizing user experience and content strategy, as it reveals the depth of engagement and highlights areas for improvement. With Scoby Analytics, stay informed and make data-driven decisions to enhance your website's performance and user satisfaction. UNBLOCKABLE ANALYTICS FOR UNCOMPROMISED DATA QUALITY Navigate the ad-blocking wave with Scoby Analytics—your assurance of uninterrupted data collection. Ad blockers can significantly skew analytics by preventing tracking codes from capturing crucial user interaction data. However, Scoby Analytics offers a robust solution that is impervious to ad blockers. This ensures that your data quality remains pristine, and you retain complete visibility over your website's analytics. With the rise of ad-blocking technology, traditional analytics tools often report a fraction of actual site activity, leading to incomplete insights and potentially misguided business decisions. Scoby Analytics, leveraging server-side tracking, circumvents these blockers with ease, guaranteeing that your analytics reflect 100% of site traffic, including all user behaviors and conversion pathways. Invest in Scoby Analytics to ensure that your data isn’t just a subset of reality but a comprehensive reflection of every visitor interaction, unaffected by browser-based ad blockers. With this level of accuracy and reliability, you can fine-tune your marketing efforts and website experience based on complete and unaltered data. POWERFUL INTEGRATION WITH OTHER TOOLS Scoby Analytics isn't just a standalone solution; it's built to work harmoniously with your existing toolkit. With robust integration capabilities, it effortlessly connects with a wide array of platforms, including Looker Studio, PowerBI, and Tableau, enabling you to extend and enhance your data analysis. Whether you're looking to import your analytics into comprehensive reports, dashboards, or blend them with other data sources for richer insights, Scoby Analytics ensures that your website's performance metrics feed seamlessly into your workflow. This interoperability not only saves time but also enriches the decision-making process, ensuring that your analytical insights are always within reach, no matter where you need them. QUICK AND EASY SETUP TO GET YOU STARTED Launching Scoby Analytics on your WordPress site is a straightforward, user-friendly process that doesn’t require any technical expertise. Our guided setup experience walks you through every step with clarity and simplicity, ensuring that you’re ready to capture analytics swiftly. During the initial setup, you’ll be guided to configure the basics of Scoby Analytics for your site. The beauty of Scoby Analytics lies in its ability to run in tandem with any other analytics tools you might be using. This parallel operation ensures there is no negative impact on your site’s SEO and Web Vitals, making the transition to Scoby Analytics smooth and worry-free. Whether you're looking to adopt Scoby Analytics as your primary analytics tool or to supplement your current suite, you can do so confidently, knowing that it will not interfere with your site's performance or existing data insights.

Our Setup Assistant streamlines your installation process, guiding you through the initial configuration with ease and ensuring your analytics are up and running in no time. Here’s how to get started:

1. Navigate to ‘Plugins’ in your WordPress dashboard and click ‘Add New’.
2. Search for ‘Scoby Analytics’, and click ‘Install Now’ next to the plugin.
3. Once installed, activate the plugin.
4. Navigate to 'Scoby Analytics' in your WordPress admin menu to complete the setup.
5. Follow the step-by-step instructions to complete the setup.

With just a few clicks, you’ll have access to privacy-focused analytics and valuable insights to help grow your website. If anything is unclear or harder as expected, we'd love to hear your feedback at hello@scoby.io

v3.2.1 Release date: 2024-04-04 Version 3.2.1 includes fixes and improvements for a better user experience. Enhancements

• Adds time zone detection for more accurate data reporting.

Other

• Sets the WordPress tested up to version to 6.5

v3.1.0 Release date: 2024-03-17 Scoby Analytics 3.1.0 brings a simplified setup experience. User can now setup a Workspace without leaving their WordPress Admin UI. Enhancements

• Adds Setup Assistant

Other

• Removes tracking of pages that return 404 Not Found errors

Earlier versions For the changelog of earlier versions, please refer to our official website.