TrackSharp – Server-Side Tracking for WooCommerce
| 开发者 | kayavanvliet |
|---|---|
| 更新时间 | 2025年12月24日 23:52 |
| PHP版本: | 7.4 及以上 |
| WordPress版本: | 6.9 |
| 版权: | GPLv2 or later |
| 版权网址: | 版权信息 |
详情介绍:
Most WooCommerce stores lose conversion data without noticing.
Browser-based tracking can be blocked or fail to fire due to ad blockers, browser restrictions (ITP), fast checkouts, or users closing the tab too quickly. Orders are completed in WooCommerce, but never arrive in Google Analytics 4.
TrackSharp adds a reliable, first-party server-side tracking layer so your most important event Purchase is still recorded in GA4.
No complex Google Tag Manager setups. No server containers. Just install, connect, and verify.
Why TrackSharp?
- Recover lost revenue data: Capture purchases missed by browser tracking.
- 100% Server-Side: Send conversions directly from your server to GA4.
- No GTM server container required: Avoid complex setups and additional server hosting costs.
- Plug & Play: Built specifically for WooCommerce.
- GA4 Server-Side Purchase Tracking Sends Purchase events via the Measurement Protocol, triggered securely from the WooCommerce order flow.
- WooCommerce Order Stitching Links orders to GA4 sessions using first-party identifiers captured during checkout.
- Dashboard & Events Log View sent events, order IDs, revenue, and delivery status. Export logs as CSV for auditing.
- Setup Wizard Connect GA4 using your Measurement ID and API Secret in minutes.
- Consent-Aware by Default Respects the WP Consent API and works with popular consent plugins automatically.
- First-Party Collector Endpoint
Optional endpoint (
/wp-json/tracksharp/v1/p) for logging and advanced setups.
- Meta Conversions API (CAPI) Server-side events with secure SHA-256 hashed user data for maximal Match Quality.
- Google Ads Attribution
Captures and passes
gclid,gbraid, andwbraidparameters so Google Ads gets the credit it deserves. - Enhanced Conversions Improves GA4 and Google Ads matching for Smart Bidding by sending hashed customer data.
- Priority Support Direct access to the developers.
安装:
- Install and activate the plugin.
- Go to TrackSharp → Setup Wizard.
- Enter your GA4 Measurement ID and Measurement Protocol API Secret.
- (Recommended) Use a CMP that integrates with the WP Consent API.
- Place a test order and review TrackSharp → Events.
屏幕截图:
常见问题:
Does this replace my GA4 browser tags?
No. TrackSharp adds server-side tracking for purchases (and optionally other ecommerce events).
If you are already sending a browser purchase event (for example via GTM), make sure you avoid double counting in GA4:
- disable the browser purchase tag, or
- configure deduplication using the same
event_id.
How does GA4 deduplication work?
GA4 can deduplicate browser and Measurement Protocol events when they share the same event_name and event_id and are associated with the same user/session.
TrackSharp uses deterministic event_id values for server-side Purchase events based on the WooCommerce order ID.
Does this work without WooCommerce?
No. TrackSharp is built specifically for WooCommerce orders.
Is it GDPR compliant?
TrackSharp integrates with the WP Consent API and can be configured to respect consent categories. You are responsible for your legal basis and privacy disclosures.
更新日志:
1.2.3
- Dutch sites: Upgrade button opens https://tracksharp.nl/#prijzen
- Initial WordPress.org release
- GA4 server-side Purchase tracking (Measurement Protocol)
- Dashboard + Events Log
- WP Consent API integration and setup wizard